When did "new mum gift" start trending?

Google Trends first listed it as a rising search on 31 August 2023 in the United Kingdom. It has been recorded 16 times since, peaking at 22,550% on 17 September 2024.

Where is "new mum gift" rising right now?

Nowhere in the last 24 hours. It was last seen rising on 24 September 2026 (GB).

How does this year compare with last year?

Over the same 90 days in previous years its best daily growth was 22,550% in 2024, against 18,200% in the last 90 days — a recurring window worth planning for.

How many people search for "new mum gift"?

Google Ads counted an average of 18,100 searches a month over the year to Sep 2026, peaking at 33,100 in Nov 2022. Demand holds up across the year.

Can I put "new mum gift" on a shirt or a listing?

It is a generic product term, so the trademark risk is low; the design itself has to be the reason to buy.

Is it a good keyword for print-on-demand designs?

It passes the print-on-demand filter (people search for it together with gifts); 4 related rising searches about "mum" are listed below. Check the trademark status of any brand or name in the phrase before using it on a listing.

new mum gift

Google Trends rising search · first seen 31 Aug 2023

"new mum gift" is a search that Google Trends flagged as rising among people searching for gifts, first seen on 31 Aug 2023 in the United Kingdom. It has been recorded 16 times since; its biggest jump was 22,550% on 17 Sep 2024 — a Breakout, Google's label for growth above 5,000%. It was last seen rising on 24 Sep 2026.

🎁 gift POD Generic product

First seen: 31 Aug 2023; 3 years ago
Last seen: 24 Sep 2026; 1 month ago
Times recorded: 16; 3 window/country combos
Peak: 22,550%; 17 Sep 2024
Countries: 🇬🇧; GB
Windows: 1H · 4H · 1D; ever rising in

Right now (last 24 hours)

Not in any rising list in the last 24 hours. Last seen 1 month ago.

Last 90 daysLast 24 months

Highest growth recorded each day, across every window and country.Highest growth recorded in each month.

Same period in 2024

31 Jul 2024 – 28 Oct 2024 · peak 22,550%

Tracking coverage has grown over the years (more niches, countries and time windows), so earlier years can under-count.

Search demand by month

Google Ads · data through Sep 2026

Demand holds up year-round: around 18,100 searches a month, at its best 33,100 in Nov 2022.

~18,100 searches/month on average Ad competition: High

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FAQ

When did "new mum gift" start trending?: Google Trends first listed it as a rising search on 31 August 2023 in the United Kingdom. It has been recorded 16 times since, peaking at 22,550% on 17 September 2024.
Where is "new mum gift" rising right now?: Nowhere in the last 24 hours. It was last seen rising on 24 September 2026 (GB).
How does this year compare with last year?: Over the same 90 days in previous years its best daily growth was 22,550% in 2024, against 18,200% in the last 90 days — a recurring window worth planning for.
How many people search for "new mum gift"?: Google Ads counted an average of 18,100 searches a month over the year to Sep 2026, peaking at 33,100 in Nov 2022. Demand holds up across the year.
Can I put "new mum gift" on a shirt or a listing?: It is a generic product term, so the trademark risk is low; the design itself has to be the reason to buy.
Is it a good keyword for print-on-demand designs?: It passes the print-on-demand filter (people search for it together with gifts); 4 related rising searches about "mum" are listed below. Check the trademark status of any brand or name in the phrase before using it on a listing.

Source: Google Trends rising searches. Updated 28 Oct 2026, 13:10 UTC.