When did "gift for new mum" start trending?

Google Trends first listed it as a rising search on 24 August 2023 in the United Kingdom, Australia. It has been recorded 10 times since, peaking at 22,850% on 30 October 2024.

Where is "gift for new mum" rising right now?

Nowhere in the last 24 hours. It was last seen rising on 6 October 2026 (GB, AU).

How does this year compare with last year?

Over the same 90 days in previous years its best daily growth was 12,300% in 2024, against 8,450% in the last 90 days — a recurring window worth planning for.

How many people search for "gift for new mum"?

Google Ads counted an average of 18,100 searches a month over the year to Aug 2026, peaking at 33,100 in Nov 2022. Demand holds up across the year.

Can I put "gift for new mum" on a shirt or a listing?

It is a generic product term, so the trademark risk is low; the design itself has to be the reason to buy.

Is it a good keyword for print-on-demand designs?

It passes the print-on-demand filter (people search for it together with gifts); 3 related rising searches about "mum" are listed below. Check the trademark status of any brand or name in the phrase before using it on a listing.

gift for new mum

Google Trends rising search · first seen 24 Aug 2023

"gift for new mum" is a search that Google Trends flagged as rising among people searching for gifts, first seen on 24 Aug 2023 in the United Kingdom and Australia. It has been recorded 10 times since; its biggest jump was 22,850% on 30 Oct 2024 — a Breakout, Google's label for growth above 5,000%. It was last seen rising on 6 Oct 2026.

🎁 gift POD Generic product

First seen: 24 Aug 2023; 3 years ago
Last seen: 6 Oct 2026; 2 weeks ago
Times recorded: 10; 7 window/country combos
Peak: 22,850%; 30 Oct 2024
Countries: 🇬🇧 🇦🇺; GB, AU
Windows: 1H · 4H · 1D · 30D; ever rising in

Right now (last 24 hours)

Not in any rising list in the last 24 hours. Last seen 2 weeks ago.

Last 90 daysLast 24 months

Highest growth recorded each day, across every window and country.Highest growth recorded in each month.

Same period in 2024

27 Jul 2024 – 24 Oct 2024 · peak 12,300%

Tracking coverage has grown over the years (more niches, countries and time windows), so earlier years can under-count.

Search demand by month

Google Ads · data through Aug 2026

Demand holds up year-round: around 18,100 searches a month, at its best 33,100 in Nov 2022.

~18,100 searches/month on average Ad competition: High

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FAQ

When did "gift for new mum" start trending?: Google Trends first listed it as a rising search on 24 August 2023 in the United Kingdom, Australia. It has been recorded 10 times since, peaking at 22,850% on 30 October 2024.
Where is "gift for new mum" rising right now?: Nowhere in the last 24 hours. It was last seen rising on 6 October 2026 (GB, AU).
How does this year compare with last year?: Over the same 90 days in previous years its best daily growth was 12,300% in 2024, against 8,450% in the last 90 days — a recurring window worth planning for.
How many people search for "gift for new mum"?: Google Ads counted an average of 18,100 searches a month over the year to Aug 2026, peaking at 33,100 in Nov 2022. Demand holds up across the year.
Can I put "gift for new mum" on a shirt or a listing?: It is a generic product term, so the trademark risk is low; the design itself has to be the reason to buy.
Is it a good keyword for print-on-demand designs?: It passes the print-on-demand filter (people search for it together with gifts); 3 related rising searches about "mum" are listed below. Check the trademark status of any brand or name in the phrase before using it on a listing.

Source: Google Trends rising searches. Updated 24 Oct 2026, 06:01 UTC.