When did "gifts for mum" start trending?

Google Trends first listed it as a rising search on 8 December 2022 in the United Kingdom, Australia. It has been recorded 207 times since, peaking at 62,550% on 3 December 2024.

Where is "gifts for mum" rising right now?

In the last 24 hours it appeared in the Past 4 hours window for the United Kingdom, with a best growth of 400%.

How does this year compare with last year?

Over the same 90 days in previous years its best daily growth was 44,050% in 2024, against 700% in the last 90 days — a recurring window worth planning for.

How many people search for "gifts for mum"?

Google Ads counted an average of 49,500 searches a month over the year to Aug 2026, peaking at 301,000 in Dec 2024. Demand is seasonal — plan for December and have listings live by October.

Can I put "gifts for mum" on a shirt or a listing?

It is a generic product term, so the trademark risk is low; the design itself has to be the reason to buy.

Is it a good keyword for print-on-demand designs?

It passes the print-on-demand filter (people search for it together with shirts, handmades, gifts, ornaments, sweaters, hoodies); 3 related rising searches about "mum" are listed below. Check the trademark status of any brand or name in the phrase before using it on a listing.

gifts for mum

Google Trends rising search · first seen 8 Dec 2022

"gifts for mum" is a search that Google Trends flagged as rising among people searching for shirts, handmades, gifts, ornaments, sweaters and hoodies, first seen on 8 Dec 2022 in the United Kingdom and Australia. It has been recorded 207 times since; its biggest jump was 62,550% on 3 Dec 2024 — a Breakout, Google's label for growth above 5,000%. Right now it is rising in the Past 4 hours window in the United Kingdom.

👕 shirt 🧵 handmade 🎁 gift 🎄 ornament 🧶 sweater 🦸 hoodie POD Generic product

First seen: 8 Dec 2022; 3 years ago
Last seen: 29 Oct 2026; 29 Oct 22:00 UTC
Times recorded: 207; 20 window/country combos
Peak: 62,550%; 3 Dec 2024
Countries: 🇬🇧 🇦🇺; GB, AU
Windows: 1H · 4H · 1D · 7D · 30D · 90D · 12M; ever rising in

Right now (last 24 hours)

4H 🇬🇧 United Kingdom best 400%

Last 90 daysLast 24 months

Highest growth recorded each day, across every window and country.Highest growth recorded in each month.

Same period in 2024

2 Aug 2024 – 30 Oct 2024 · peak 44,050%

Tracking coverage has grown over the years (more niches, countries and time windows), so earlier years can under-count.

Search demand by month

Google Ads · data through Aug 2026

Searches peak in December — 301,000 a month at the top against ~27,375 in June, the quietest month. To catch the season, listings should be live by October.

~49,500 searches/month on average Ad competition: High

Search "gifts for mum" on

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FAQ

When did "gifts for mum" start trending?: Google Trends first listed it as a rising search on 8 December 2022 in the United Kingdom, Australia. It has been recorded 207 times since, peaking at 62,550% on 3 December 2024.
Where is "gifts for mum" rising right now?: In the last 24 hours it appeared in the Past 4 hours window for the United Kingdom, with a best growth of 400%.
How does this year compare with last year?: Over the same 90 days in previous years its best daily growth was 44,050% in 2024, against 700% in the last 90 days — a recurring window worth planning for.
How many people search for "gifts for mum"?: Google Ads counted an average of 49,500 searches a month over the year to Aug 2026, peaking at 301,000 in Dec 2024. Demand is seasonal — plan for December and have listings live by October.
Can I put "gifts for mum" on a shirt or a listing?: It is a generic product term, so the trademark risk is low; the design itself has to be the reason to buy.
Is it a good keyword for print-on-demand designs?: It passes the print-on-demand filter (people search for it together with shirts, handmades, gifts, ornaments, sweaters, hoodies); 3 related rising searches about "mum" are listed below. Check the trademark status of any brand or name in the phrase before using it on a listing.

Source: Google Trends rising searches. Updated 30 Oct 2026, 21:09 UTC.