When did "the puffy shirt" start trending?

Google Trends first listed it as a rising search on 22 January 2023 in the US, the United Kingdom, Canada, Australia, France. It has been recorded 51 times since, peaking at 18,450% on 4 September 2026.

Where is "the puffy shirt" rising right now?

In the last 24 hours it appeared in the Past hour, Past day, Past 7 days windows for the US, the United Kingdom, Canada, Australia, France, with a best growth of 18,450% (Breakout).

How does this year compare with last year?

Over the same 90 days in previous years its best daily growth was 200% in 2024, against 18,450% in the last 90 days — a recurring window worth planning for.

How many people search for "the puffy shirt"?

Google Ads counted an average of 6,600 searches a month over the year to Jul 2024, peaking at 9,900 in Oct 2023. Demand holds up across the year.

Can I put "the puffy shirt" on a shirt or a listing?

It is a generic product term, so the trademark risk is low; the design itself has to be the reason to buy.

Is it a good keyword for print-on-demand designs?

It passes the print-on-demand filter (people search for it together with shirts). Check the trademark status of any brand or name in the phrase before using it on a listing.

the puffy shirt

Google Trends rising search · first seen 22 Jan 2023 · breaking out now

"the puffy shirt" is a search that Google Trends flagged as rising among people searching for shirts, first seen on 22 Jan 2023 in the US, the United Kingdom, Canada, Australia and France. It has been recorded 51 times since; its biggest jump was 18,450% on 4 Sep 2026 — a Breakout, Google's label for growth above 5,000%. Right now it is rising in the Past hour, Past day and Past 7 days windows in the US, the United Kingdom, Canada, Australia and France.

👕 shirt POD Generic product

First seen: 22 Jan 2023; 3 years ago
Last seen: 4 Sep 2026; 4 Sep 12:02 UTC
Times recorded: 51; 11 window/country combos
Peak: 18,450%; 4 Sep 2026
Countries: 🇺🇸 🇬🇧 🇨🇦 🇦🇺 🇫🇷; US, GB, CA, AU, FR
Windows: 1H · 4H · 1D · 7D; ever rising in

Right now (last 24 hours)

1H 1D 7D 🇺🇸 United States 🇬🇧 United Kingdom 🇨🇦 Canada 🇦🇺 Australia 🇫🇷 France best 18,450% · Breakout

Last 90 daysLast 24 months

Highest growth recorded each day, across every window and country.Highest growth recorded in each month.

Same period in 2024

7 Jun 2024 – 4 Sep 2024 · peak 200%

Tracking coverage has grown over the years (more niches, countries and time windows), so earlier years can under-count.

Search demand by month

Google Ads · data through Jul 2024

Demand holds up year-round: around 6,600 searches a month, at its best 9,900 in Oct 2023.

~6,600 searches/month on average Ad competition: Medium

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FAQ

When did "the puffy shirt" start trending?: Google Trends first listed it as a rising search on 22 January 2023 in the US, the United Kingdom, Canada, Australia, France. It has been recorded 51 times since, peaking at 18,450% on 4 September 2026.
Where is "the puffy shirt" rising right now?: In the last 24 hours it appeared in the Past hour, Past day, Past 7 days windows for the US, the United Kingdom, Canada, Australia, France, with a best growth of 18,450% (Breakout).
How does this year compare with last year?: Over the same 90 days in previous years its best daily growth was 200% in 2024, against 18,450% in the last 90 days — a recurring window worth planning for.
How many people search for "the puffy shirt"?: Google Ads counted an average of 6,600 searches a month over the year to Jul 2024, peaking at 9,900 in Oct 2023. Demand holds up across the year.
Can I put "the puffy shirt" on a shirt or a listing?: It is a generic product term, so the trademark risk is low; the design itself has to be the reason to buy.
Is it a good keyword for print-on-demand designs?: It passes the print-on-demand filter (people search for it together with shirts). Check the trademark status of any brand or name in the phrase before using it on a listing.

Source: Google Trends rising searches. Updated 4 Sep 2026, 12:40 UTC.