# the puffy shirt — Google Trends rising search

Source: https://trending.ytuong.me/k/the-puffy-shirt · updated 2026-09-04 14:14 UTC

"the puffy shirt" is a search that Google Trends flagged as rising among people searching for shirts, first seen on 22 Jan 2023 in the US, the United Kingdom, Canada, Australia and France. It has been recorded 51 times since; its biggest jump was 18,450% on 4 Sep 2026 — a Breakout, Google's label for growth above 5,000%. Right now it is rising in the Past hour, Past day and Past 7 days windows in the US, the United Kingdom, Canada, Australia and France.

## Facts

- First seen rising: 22 Jan 2023 · last seen: 4 Sep 2026 · recorded 51 times in 11 window/country combinations
- Countries: United States, United Kingdom, Canada, Australia, France
- Searched together with: shirt
- Peak growth: 18,450% on 4 Sep 2026 (Breakout = above 5,000%)
- Right now: rising in Past hour, Past day, Past 7 days in the US, the United Kingdom, Canada, Australia, France (best 18,450%)
- Rising in the same 90-day window in previous years: 2024 (peak 200%)
- Monthly search volume (Google Ads, data through Jul 2024): avg 6,600/month · peak 9,900 in Oct 2023 · quietest ~5,400 in August
- Google Ads competition: MEDIUM (44/100) · CPC $0.07
- Our classifier tagged it as: Generic product

## Daily peak growth, last 90 days

| Day | Peak growth |
|---|---|
| 2026-06-08 | 12,250% |
| 2026-07-20 | 11,150% |
| 2026-08-31 | 15,250% |
| 2026-09-03 | 14,800% |
| 2026-09-04 | 18,450% |

## Same period in 2024

| Day | Peak growth |
|---|---|
| 2024-08-16 | 200% |

## Monthly search volume (Google Ads, data through Jul 2024)

| Month | Searches |
|---|---|
| 2023-08 | 5,400 |
| 2023-09 | 6,600 |
| 2023-10 | 9,900 |
| 2023-11 | 6,600 |
| 2023-12 | 6,600 |
| 2024-01 | 6,600 |
| 2024-02 | 6,600 |
| 2024-03 | 6,600 |
| 2024-04 | 6,600 |
| 2024-05 | 6,600 |
| 2024-06 | 5,400 |
| 2024-07 | 5,400 |

## Search it on

- [Google Trends](https://trends.google.com/trends/explore?q=the+puffy+shirt&date=today%2012-m&geo=US)
- [Google](https://www.google.com/search?q=the+puffy+shirt)
- [Google Images](https://www.google.com/search?tbm=isch&q=the+puffy+shirt)
- [Amazon Merch](https://www.amazon.com/s?k=the%20puffy%20shirt&i=fashion-novelty&rh=p_6:ATVPDKIKX0DER)
- [Etsy](https://www.etsy.com/search?q=the+puffy+shirt)

Source: Google Trends "rising" searches in 6 countries. Growth is Google's percentage against the previous period; "Breakout" means above 5,000%.