When did "the hockey sweater" start trending?

Google Trends first listed it as a rising search on 2 September 2023 in the US, Canada. It has been recorded 374 times since, peaking at 132,700% on 10 November 2024.

Where is "the hockey sweater" rising right now?

In the last 24 hours it appeared in the Past 7 days window for Canada, with a best growth of 70%.

How does this year compare with last year?

Over the same 90 days in previous years its best daily growth was 38,200% in 2024, against 25,800% in the last 90 days — a recurring window worth planning for.

How many people search for "the hockey sweater"?

Google Ads counted an average of 1,900 searches a month over the year to Jul 2024, peaking at 3,600 in Dec 2023. Demand holds up across the year.

Can I put "the hockey sweater" on a shirt or a listing?

It is a generic product term, so the trademark risk is low; the design itself has to be the reason to buy.

Is it a good keyword for print-on-demand designs?

It passes the print-on-demand filter (people search for it together with sweaters); 8 related rising searches about "hockey" are listed below. Check the trademark status of any brand or name in the phrase before using it on a listing.

the hockey sweater

Google Trends rising search · first seen 2 Sep 2023

"the hockey sweater" is a search that Google Trends flagged as rising among people searching for sweaters, first seen on 2 Sep 2023 in the US and Canada. It has been recorded 374 times since; its biggest jump was 132,700% on 10 Nov 2024 — a Breakout, Google's label for growth above 5,000%. Right now it is rising in the Past 7 days window in Canada.

🧶 sweater POD Generic product

First seen: 2 Sep 2023; 3 years ago
Last seen: 19 Sep 2026; 19 Sep 00:01 UTC
Times recorded: 374; 7 window/country combos
Peak: 132,700%; 10 Nov 2024
Countries: 🇺🇸 🇨🇦; US, CA
Windows: 1H · 4H · 1D · 7D · 30D · 90D; ever rising in

Right now (last 24 hours)

7D 🇨🇦 Canada best 70%

Last 90 daysLast 24 months

Highest growth recorded each day, across every window and country.Highest growth recorded in each month.

Same period in 2024

22 Jun 2024 – 19 Sep 2024 · peak 38,200%

Tracking coverage has grown over the years (more niches, countries and time windows), so earlier years can under-count.

Search demand by month

Google Ads · data through Jul 2024

Demand holds up year-round: around 1,900 searches a month, at its best 3,600 in Dec 2023.

~1,900 searches/month on average Ad competition: Medium

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FAQ

When did "the hockey sweater" start trending?: Google Trends first listed it as a rising search on 2 September 2023 in the US, Canada. It has been recorded 374 times since, peaking at 132,700% on 10 November 2024.
Where is "the hockey sweater" rising right now?: In the last 24 hours it appeared in the Past 7 days window for Canada, with a best growth of 70%.
How does this year compare with last year?: Over the same 90 days in previous years its best daily growth was 38,200% in 2024, against 25,800% in the last 90 days — a recurring window worth planning for.
How many people search for "the hockey sweater"?: Google Ads counted an average of 1,900 searches a month over the year to Jul 2024, peaking at 3,600 in Dec 2023. Demand holds up across the year.
Can I put "the hockey sweater" on a shirt or a listing?: It is a generic product term, so the trademark risk is low; the design itself has to be the reason to buy.
Is it a good keyword for print-on-demand designs?: It passes the print-on-demand filter (people search for it together with sweaters); 8 related rising searches about "hockey" are listed below. Check the trademark status of any brand or name in the phrase before using it on a listing.

Source: Google Trends rising searches. Updated 19 Sep 2026, 07:57 UTC.