Google Trends rising search · first seen 31 Oct 2023
"hockey neck guard shirt" is a search that Google Trends flagged as rising among people searching for shirts, first seen on 31 Oct 2023 in the US and Canada. It has been recorded 13 times since; its biggest jump was 13,700% on 3 Jan 2025 — a Breakout, Google's label for growth above 5,000%. It was last seen rising on 31 Aug 2026.
Tracking coverage has grown over the years (more niches, countries and time windows), so earlier years can under-count.
Search demand by month
Google Ads · data through Jul 2024
Searches peak in November — 18,100 a month at the top against ~720 in August, the quietest month. To catch the season, listings should be live by September.
Why it is trending, trademark risk, 10 design angles and keywords. Opens your own ChatGPT, Claude or Perplexity with the data and a ready-made brief — nothing is sent from this site.
When did "hockey neck guard shirt" start trending?
Google Trends first listed it as a rising search on 31 October 2023 in the US, Canada. It has been recorded 13 times since, peaking at 13,700% on 3 January 2025.
Where is "hockey neck guard shirt" rising right now?
Nowhere in the last 24 hours. It was last seen rising on 31 August 2026 (US, CA).
How does this year compare with last year?
Over the same 90 days in previous years its best daily growth was 300% in 2024, against 250% in the last 90 days — a recurring window worth planning for.
How many people search for "hockey neck guard shirt"?
Google Ads counted an average of 4,400 searches a month over the year to Jul 2024, peaking at 18,100 in Nov 2023. Demand is seasonal — plan for November and have listings live by September.
Can I put "hockey neck guard shirt" on a shirt or a listing?
It is a generic product term, so the trademark risk is low; the design itself has to be the reason to buy.
Is it a good keyword for print-on-demand designs?
It passes the print-on-demand filter (people search for it together with shirts); 8 related rising searches about "hockey" are listed below. Check the trademark status of any brand or name in the phrase before using it on a listing.
Source: Google Trends rising searches. Updated 19 Sep 2026, 12:52 UTC.