When did "rugby shirt" start trending?

Google Trends first listed it as a rising search on 31 October 2022 in the US, the United Kingdom, Canada, Australia, Germany. It has been recorded 2,124 times since, peaking at 122,500% on 10 October 2024.

Where is "rugby shirt" rising right now?

In the last 24 hours it appeared in the Past 4 hours, Past 90 days windows for the US, the United Kingdom, with a best growth of 70%.

How does this year compare with last year?

Over the same 90 days in previous years its best daily growth was 51,750% in 2025, 122,500% in 2024, against 49,900% in the last 90 days — a recurring window worth planning for.

How many people search for "rugby shirt"?

Google Ads counted an average of 110,000 searches a month over the year to Aug 2026, peaking at 550,000 in Nov 2025. Demand is seasonal — plan for November and have listings live by September.

Can I put "rugby shirt" on a shirt or a listing?

It is a generic product term, so the trademark risk is low; the design itself has to be the reason to buy.

Is it a good keyword for print-on-demand designs?

It passes the print-on-demand filter (people search for it together with shirts, sweaters); 7 related rising searches about "rugby" are listed below. Check the trademark status of any brand or name in the phrase before using it on a listing.

rugby shirt

Google Trends rising search · first seen 31 Oct 2022

"rugby shirt" is a search that Google Trends flagged as rising among people searching for shirts and sweaters, first seen on 31 Oct 2022 in the US, the United Kingdom, Canada, Australia and Germany. It has been recorded 2,124 times since; its biggest jump was 122,500% on 10 Oct 2024 — a Breakout, Google's label for growth above 5,000%. Right now it is rising in the Past 4 hours and Past 90 days windows in the US and the United Kingdom.

👕 shirt 🧶 sweater POD Generic product

First seen: 31 Oct 2022; 3 years ago
Last seen: 30 Oct 2026; 30 Oct 10:00 UTC
Times recorded: 2,124; 36 window/country combos
Peak: 122,500%; 10 Oct 2024
Countries: 🇺🇸 🇬🇧 🇨🇦 🇦🇺 🇩🇪; US, GB, CA, AU, DE
Windows: 1H · 4H · 1D · 7D · 30D · 90D · 12M · 5Y; ever rising in

Right now (last 24 hours)

4H 90D 🇺🇸 United States 🇬🇧 United Kingdom best 70%

Last 90 daysLast 24 months

Highest growth recorded each day, across every window and country.Highest growth recorded in each month.

Same period in 2025

2 Aug 2025 – 30 Oct 2025 · peak 51,750%

Same period in 2024

2 Aug 2024 – 30 Oct 2024 · peak 122,500%

Tracking coverage has grown over the years (more niches, countries and time windows), so earlier years can under-count.

Search demand by month

Google Ads · data through Aug 2026

Searches peak in November — 550,000 a month at the top against ~55,000 in June, the quietest month. To catch the season, listings should be live by September.

~110,000 searches/month on average Ad competition: High

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FAQ

When did "rugby shirt" start trending?: Google Trends first listed it as a rising search on 31 October 2022 in the US, the United Kingdom, Canada, Australia, Germany. It has been recorded 2,124 times since, peaking at 122,500% on 10 October 2024.
Where is "rugby shirt" rising right now?: In the last 24 hours it appeared in the Past 4 hours, Past 90 days windows for the US, the United Kingdom, with a best growth of 70%.
How does this year compare with last year?: Over the same 90 days in previous years its best daily growth was 51,750% in 2025, 122,500% in 2024, against 49,900% in the last 90 days — a recurring window worth planning for.
How many people search for "rugby shirt"?: Google Ads counted an average of 110,000 searches a month over the year to Aug 2026, peaking at 550,000 in Nov 2025. Demand is seasonal — plan for November and have listings live by September.
Can I put "rugby shirt" on a shirt or a listing?: It is a generic product term, so the trademark risk is low; the design itself has to be the reason to buy.
Is it a good keyword for print-on-demand designs?: It passes the print-on-demand filter (people search for it together with shirts, sweaters); 7 related rising searches about "rugby" are listed below. Check the trademark status of any brand or name in the phrase before using it on a listing.

Source: Google Trends rising searches. Updated 30 Oct 2026, 19:28 UTC.