When did "puffer jacket" start trending?

Google Trends first listed it as a rising search on 12 November 2022 in the US, the United Kingdom, Canada, Australia. It has been recorded 209 times since, peaking at 167,650% on 6 January 2025.

Where is "puffer jacket" rising right now?

Nowhere in the last 24 hours. It was last seen rising on 21 October 2026 (US, GB, CA, AU).

How does this year compare with last year?

Over the same 90 days in previous years its best daily growth was 300% in 2025, 12,950% in 2024, against 180% in the last 90 days — a recurring window worth planning for.

How many people search for "puffer jacket"?

Google Ads counted an average of 450,000 searches a month over the year to Jul 2026, peaking at 1,220,000 in Nov 2022. Demand is seasonal — plan for October–December and have listings live by August.

Can I put "puffer jacket" on a shirt or a listing?

It is a generic product term, so the trademark risk is low; the design itself has to be the reason to buy.

Is it a good keyword for print-on-demand designs?

It passes the print-on-demand filter (people search for it together with shirts, sweatshirts, sweaters, hoodies). Check the trademark status of any brand or name in the phrase before using it on a listing.

puffer jacket

Google Trends rising search · first seen 12 Nov 2022

"puffer jacket" is a search that Google Trends flagged as rising among people searching for shirts, sweatshirts, sweaters and hoodies, first seen on 12 Nov 2022 in the US, the United Kingdom, Canada and Australia. It has been recorded 209 times since; its biggest jump was 167,650% on 6 Jan 2025 — a Breakout, Google's label for growth above 5,000%. It was last seen rising on 21 Oct 2026.

👕 shirt 🧥 sweatshirt 🧶 sweater 🦸 hoodie POD Generic product

First seen: 12 Nov 2022; 3 years ago
Last seen: 21 Oct 2026; 3 days ago
Times recorded: 209; 45 window/country combos
Peak: 167,650%; 6 Jan 2025
Countries: 🇺🇸 🇬🇧 🇨🇦 🇦🇺; US, GB, CA, AU
Windows: 1H · 4H · 1D · 7D · 30D · 90D · 12M · 5Y; ever rising in

Right now (last 24 hours)

Not in any rising list in the last 24 hours. Last seen 3 days ago.

Last 90 daysLast 24 months

Highest growth recorded each day, across every window and country.Highest growth recorded in each month.

Same period in 2025

28 Jul 2025 – 25 Oct 2025 · peak 300%

Same period in 2024

28 Jul 2024 – 25 Oct 2024 · peak 12,950%

Tracking coverage has grown over the years (more niches, countries and time windows), so earlier years can under-count.

Search demand by month

Google Ads · data through Jul 2026

Searches peak in October–December — 1,220,000 a month at the top against ~214,500 in June, the quietest month. To catch the season, listings should be live by August.

~450,000 searches/month on average Ad competition: High

Search "puffer jacket" on

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FAQ

When did "puffer jacket" start trending?: Google Trends first listed it as a rising search on 12 November 2022 in the US, the United Kingdom, Canada, Australia. It has been recorded 209 times since, peaking at 167,650% on 6 January 2025.
Where is "puffer jacket" rising right now?: Nowhere in the last 24 hours. It was last seen rising on 21 October 2026 (US, GB, CA, AU).
How does this year compare with last year?: Over the same 90 days in previous years its best daily growth was 300% in 2025, 12,950% in 2024, against 180% in the last 90 days — a recurring window worth planning for.
How many people search for "puffer jacket"?: Google Ads counted an average of 450,000 searches a month over the year to Jul 2026, peaking at 1,220,000 in Nov 2022. Demand is seasonal — plan for October–December and have listings live by August.
Can I put "puffer jacket" on a shirt or a listing?: It is a generic product term, so the trademark risk is low; the design itself has to be the reason to buy.
Is it a good keyword for print-on-demand designs?: It passes the print-on-demand filter (people search for it together with shirts, sweatshirts, sweaters, hoodies). Check the trademark status of any brand or name in the phrase before using it on a listing.

Source: Google Trends rising searches. Updated 25 Oct 2026, 01:12 UTC.