# puffer jacket — Google Trends rising search

Source: https://trending.ytuong.me/k/puffer-jacket · updated 2026-10-25 02:25 UTC

"puffer jacket" is a search that Google Trends flagged as rising among people searching for shirts, sweatshirts, sweaters and hoodies, first seen on 12 Nov 2022 in the US, the United Kingdom, Canada and Australia. It has been recorded 209 times since; its biggest jump was 167,650% on 6 Jan 2025 — a Breakout, Google's label for growth above 5,000%. It was last seen rising on 21 Oct 2026.

## Facts

- First seen rising: 12 Nov 2022 · last seen: 21 Oct 2026 · recorded 209 times in 45 window/country combinations
- Countries: United States, United Kingdom, Canada, Australia
- Searched together with: shirt, sweatshirt, sweater, hoodie
- Peak growth: 167,650% on 6 Jan 2025 (Breakout = above 5,000%)
- Right now: not rising in the last 24 hours
- Rising in the same 90-day window in previous years: 2025 (peak 300%), 2024 (peak 12,950%)
- Monthly search volume (Google Ads, data through Jul 2026): avg 450,000/month · peak 1,220,000 in Nov 2022 · quietest ~214,500 in June · seasonal, peaks in October–December — listings should be live by August
- Google Ads competition: HIGH (100/100) · CPC $0.44
- Our classifier tagged it as: Generic product

## Daily peak growth, last 90 days

| Day | Peak growth |
|---|---|
| 2026-09-13 | 130% |
| 2026-10-18 | 50% |
| 2026-10-21 | 180% |

## Same period in 2025

| Day | Peak growth |
|---|---|
| 2025-08-23 | 110% |
| 2025-09-10 | 300% |
| 2025-09-21 | 80% |
| 2025-10-01 | 170% |
| 2025-10-09 | 150% |
| 2025-10-14 | 80% |
| 2025-10-19 | 250% |
| 2025-10-20 | 150% |

## Same period in 2024

| Day | Peak growth |
|---|---|
| 2024-08-17 | 450% |
| 2024-08-20 | 350% |
| 2024-08-21 | 10,250% |
| 2024-08-27 | 80% |
| 2024-08-28 | 130% |
| 2024-09-04 | 400% |
| 2024-09-06 | 12,950% |
| 2024-09-09 | 150% |
| 2024-09-12 | 400% |
| 2024-09-14 | 200% |
| 2024-09-15 | 150% |
| 2024-09-16 | 550% |
| 2024-09-17 | 70% |
| 2024-09-30 | 120% |
| 2024-10-02 | 500% |
| 2024-10-05 | 500% |
| 2024-10-07 | 450% |
| 2024-10-08 | 190% |
| 2024-10-09 | 250% |
| 2024-10-10 | 400% |
| 2024-10-11 | 450% |
| 2024-10-12 | 300% |
| 2024-10-13 | 400% |
| 2024-10-14 | 250% |
| 2024-10-15 | 60% |
| 2024-10-16 | 160% |
| 2024-10-17 | 90% |
| 2024-10-18 | 450% |
| 2024-10-19 | 110% |
| 2024-10-22 | 400% |
| 2024-10-25 | 450% |

## Monthly search volume (Google Ads, data through Jul 2026)

| Month | Searches |
|---|---|
| 2024-08 | 301,000 |
| 2024-09 | 550,000 |
| 2024-10 | 673,000 |
| 2024-11 | 1,220,000 |
| 2024-12 | 1,000,000 |
| 2025-01 | 673,000 |
| 2025-02 | 368,000 |
| 2025-03 | 246,000 |
| 2025-04 | 201,000 |
| 2025-05 | 201,000 |
| 2025-06 | 201,000 |
| 2025-07 | 201,000 |
| 2025-08 | 246,000 |
| 2025-09 | 368,000 |
| 2025-10 | 550,000 |
| 2025-11 | 1,000,000 |
| 2025-12 | 823,000 |
| 2026-01 | 550,000 |
| 2026-02 | 246,000 |
| 2026-03 | 201,000 |
| 2026-04 | 165,000 |
| 2026-05 | 165,000 |
| 2026-06 | 165,000 |
| 2026-07 | 201,000 |

## Search it on

- [Google Trends](https://trends.google.com/trends/explore?q=puffer+jacket&date=today%2012-m&geo=US)
- [Google](https://www.google.com/search?q=puffer+jacket)
- [Google Images](https://www.google.com/search?tbm=isch&q=puffer+jacket)
- [Amazon Merch](https://www.amazon.com/s?k=puffer%20jacket&i=fashion-novelty&rh=p_6:ATVPDKIKX0DER)
- [Etsy](https://www.etsy.com/search?q=puffer+jacket)

Source: Google Trends "rising" searches in 6 countries. Growth is Google's percentage against the previous period; "Breakout" means above 5,000%.