Google Trends rising search · first seen 14 Aug 2023
"old row sweatshirt" is a search that Google Trends flagged as rising among people searching for sweatshirts, first seen on 14 Aug 2023 in the US. It has been recorded 33 times since; its biggest jump was 15,400% on 27 Nov 2024 — a Breakout, Google's label for growth above 5,000%. It was last seen rising on 19 Oct 2026.
Tracking coverage has grown over the years (more niches, countries and time windows), so earlier years can under-count.
Search demand by month
Google Ads · data through Sep 2026
Searches peak in November–December — 4,400 a month at the top against ~250 in June, the quietest month. To catch the season, listings should be live by September.
Why it is trending, trademark risk, 10 design angles and keywords. Opens your own ChatGPT, Claude or Perplexity with the data and a ready-made brief — nothing is sent from this site.
Google Trends first listed it as a rising search on 14 August 2023 in the US. It has been recorded 33 times since, peaking at 15,400% on 27 November 2024.
Where is "old row sweatshirt" rising right now?
Nowhere in the last 24 hours. It was last seen rising on 19 October 2026 (US).
How does this year compare with last year?
Over the same 90 days in previous years its best daily growth was 13,650% in 2024, against 130% in the last 90 days — a recurring window worth planning for.
How many people search for "old row sweatshirt"?
Google Ads counted an average of 720 searches a month over the year to Sep 2026, peaking at 4,400 in Nov 2023. Demand is seasonal — plan for November–December and have listings live by September.
Can I put "old row sweatshirt" on a shirt or a listing?
Probably not as written: the phrase names a brand, so a listing that uses the brand name risks a takedown. Design around the style or the topic people want, not the name.
Is it a good keyword for print-on-demand designs?
It passes the print-on-demand filter (people search for it together with sweatshirts); 8 related rising searches about "old" are listed below. Check the trademark status of any brand or name in the phrase before using it on a listing.
Source: Google Trends rising searches. Updated 23 Oct 2026, 08:45 UTC.