When did "old navy sweater" start trending?

Google Trends first listed it as a rising search on 2 September 2023 in the US, the United Kingdom, Canada. It has been recorded 80 times since, peaking at 173,300% on 8 October 2024.

Where is "old navy sweater" rising right now?

Nowhere in the last 24 hours. It was last seen rising on 27 August 2026 (US, GB, CA).

How does this year compare with last year?

Over the same 90 days in previous years its best daily growth was 400% in 2025, 173,300% in 2024, against 80% in the last 90 days — a recurring window worth planning for.

How many people search for "old navy sweater"?

Google Ads counted an average of 18,100 searches a month over the year to Aug 2026, peaking at 60,500 in Nov 2024. Demand is seasonal — plan for October–December and have listings live by August.

Can I put "old navy sweater" on a shirt or a listing?

Probably not as written: the phrase names a brand, so a listing that uses the brand name risks a takedown. Design around the style or the topic people want, not the name.

Is it a good keyword for print-on-demand designs?

It passes the print-on-demand filter (people search for it together with sweaters); 8 related rising searches about "old" are listed below. Check the trademark status of any brand or name in the phrase before using it on a listing.

old navy sweater

Google Trends rising search · first seen 2 Sep 2023

"old navy sweater" is a search that Google Trends flagged as rising among people searching for sweaters, first seen on 2 Sep 2023 in the US, the United Kingdom and Canada. It has been recorded 80 times since; its biggest jump was 173,300% on 8 Oct 2024 — a Breakout, Google's label for growth above 5,000%. It was last seen rising on 27 Aug 2026.

🧶 sweater POD Brand + product

First seen: 2 Sep 2023; 3 years ago
Last seen: 27 Aug 2026; 1 month ago
Times recorded: 80; 16 window/country combos
Peak: 173,300%; 8 Oct 2024
Countries: 🇺🇸 🇬🇧 🇨🇦; US, GB, CA
Windows: 1H · 4H · 1D · 7D · 30D · 90D · 12M · 5Y; ever rising in

Right now (last 24 hours)

Not in any rising list in the last 24 hours. Last seen 1 month ago.

Last 90 daysLast 24 months

Highest growth recorded each day, across every window and country.Highest growth recorded in each month.

Same period in 2025

12 Jul 2025 – 9 Oct 2025 · peak 400%

Same period in 2024

12 Jul 2024 – 9 Oct 2024 · peak 173,300%

Tracking coverage has grown over the years (more niches, countries and time windows), so earlier years can under-count.

Search demand by month

Google Ads · data through Aug 2026

Searches peak in October–December — 60,500 a month at the top against ~3,800 in June, the quietest month. To catch the season, listings should be live by August.

~18,100 searches/month on average Ad competition: High

Search "old navy sweater" on

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FAQ

When did "old navy sweater" start trending?: Google Trends first listed it as a rising search on 2 September 2023 in the US, the United Kingdom, Canada. It has been recorded 80 times since, peaking at 173,300% on 8 October 2024.
Where is "old navy sweater" rising right now?: Nowhere in the last 24 hours. It was last seen rising on 27 August 2026 (US, GB, CA).
How does this year compare with last year?: Over the same 90 days in previous years its best daily growth was 400% in 2025, 173,300% in 2024, against 80% in the last 90 days — a recurring window worth planning for.
How many people search for "old navy sweater"?: Google Ads counted an average of 18,100 searches a month over the year to Aug 2026, peaking at 60,500 in Nov 2024. Demand is seasonal — plan for October–December and have listings live by August.
Can I put "old navy sweater" on a shirt or a listing?: Probably not as written: the phrase names a brand, so a listing that uses the brand name risks a takedown. Design around the style or the topic people want, not the name.
Is it a good keyword for print-on-demand designs?: It passes the print-on-demand filter (people search for it together with sweaters); 8 related rising searches about "old" are listed below. Check the trademark status of any brand or name in the phrase before using it on a listing.

Source: Google Trends rising searches. Updated 9 Oct 2026, 18:51 UTC.