When did "new balance sweatshirt" start trending?

Google Trends first listed it as a rising search on 8 August 2023 in the US, the United Kingdom, Canada, Australia, Germany. It has been recorded 260 times since, peaking at 173,000% on 18 December 2024.

Where is "new balance sweatshirt" rising right now?

In the last 24 hours it appeared in the Past 30 days window for Germany, with a best growth of 110%.

How does this year compare with last year?

Over the same 90 days in previous years its best daily growth was 114,950% in 2024, against 128,050% in the last 90 days — a recurring window worth planning for.

How many people search for "new balance sweatshirt"?

Google Ads counted an average of 8,100 searches a month over the year to Jul 2024, peaking at 14,800 in Nov 2023. Demand holds up across the year.

Can I put "new balance sweatshirt" on a shirt or a listing?

Probably not as written: the phrase names a brand, so a listing that uses the brand name risks a takedown. Design around the style or the topic people want, not the name.

Is it a good keyword for print-on-demand designs?

It passes the print-on-demand filter (people search for it together with sweatshirts); 8 related rising searches about "balance" are listed below. Check the trademark status of any brand or name in the phrase before using it on a listing.

new balance sweatshirt

Google Trends rising search · first seen 8 Aug 2023

"new balance sweatshirt" is a search that Google Trends flagged as rising among people searching for sweatshirts, first seen on 8 Aug 2023 in the US, the United Kingdom, Canada, Australia and Germany. It has been recorded 260 times since; its biggest jump was 173,000% on 18 Dec 2024 — a Breakout, Google's label for growth above 5,000%. Right now it is rising in the Past 30 days window in Germany.

🧥 sweatshirt POD Brand + product

First seen: 8 Aug 2023; 3 years ago
Last seen: 19 Sep 2026; 19 Sep 00:01 UTC
Times recorded: 260; 27 window/country combos
Peak: 173,000%; 18 Dec 2024
Countries: 🇺🇸 🇬🇧 🇨🇦 🇦🇺 🇩🇪; US, GB, CA, AU, DE
Windows: 1H · 4H · 1D · 7D · 30D · 90D · 12M · 5Y; ever rising in

Right now (last 24 hours)

30D 🇩🇪 Germany best 110%

Last 90 daysLast 24 months

Highest growth recorded each day, across every window and country.Highest growth recorded in each month.

Same period in 2024

22 Jun 2024 – 19 Sep 2024 · peak 114,950%

Tracking coverage has grown over the years (more niches, countries and time windows), so earlier years can under-count.

Search demand by month

Google Ads · data through Jul 2024

Demand holds up year-round: around 8,100 searches a month, at its best 14,800 in Nov 2023.

~8,100 searches/month on average Ad competition: High

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FAQ

When did "new balance sweatshirt" start trending?: Google Trends first listed it as a rising search on 8 August 2023 in the US, the United Kingdom, Canada, Australia, Germany. It has been recorded 260 times since, peaking at 173,000% on 18 December 2024.
Where is "new balance sweatshirt" rising right now?: In the last 24 hours it appeared in the Past 30 days window for Germany, with a best growth of 110%.
How does this year compare with last year?: Over the same 90 days in previous years its best daily growth was 114,950% in 2024, against 128,050% in the last 90 days — a recurring window worth planning for.
How many people search for "new balance sweatshirt"?: Google Ads counted an average of 8,100 searches a month over the year to Jul 2024, peaking at 14,800 in Nov 2023. Demand holds up across the year.
Can I put "new balance sweatshirt" on a shirt or a listing?: Probably not as written: the phrase names a brand, so a listing that uses the brand name risks a takedown. Design around the style or the topic people want, not the name.
Is it a good keyword for print-on-demand designs?: It passes the print-on-demand filter (people search for it together with sweatshirts); 8 related rising searches about "balance" are listed below. Check the trademark status of any brand or name in the phrase before using it on a listing.

Source: Google Trends rising searches. Updated 19 Sep 2026, 14:29 UTC.