When did "new balance shirt" start trending?

Google Trends first listed it as a rising search on 20 March 2023 in the US, Canada, Australia, Germany. It has been recorded 10 times since, peaking at 200% on 12 October 2024.

Where is "new balance shirt" rising right now?

Nowhere in the last 24 hours. It was last seen rising on 8 October 2026 (US, CA, AU, DE).

How does this year compare with last year?

Over the same 90 days in previous years its best daily growth was 160% in 2024, against 120% in the last 90 days — a recurring window worth planning for.

How many people search for "new balance shirt"?

Google Ads counted an average of 6,600 searches a month over the year to Aug 2026, peaking at 14,800 in Aug 2024. Demand holds up across the year.

Can I put "new balance shirt" on a shirt or a listing?

Probably not as written: the phrase names a brand, so a listing that uses the brand name risks a takedown. Design around the style or the topic people want, not the name.

Is it a good keyword for print-on-demand designs?

It passes the print-on-demand filter (people search for it together with shirts); 8 related rising searches about "balance" are listed below. Check the trademark status of any brand or name in the phrase before using it on a listing.

new balance shirt

Google Trends rising search · first seen 20 Mar 2023

"new balance shirt" is a search that Google Trends flagged as rising among people searching for shirts, first seen on 20 Mar 2023 in the US, Canada, Australia and Germany. It has been recorded 10 times since; its biggest jump was 200% on 12 Oct 2024. It was last seen rising on 8 Oct 2026.

👕 shirt POD Brand + product

First seen: 20 Mar 2023; 3 years ago
Last seen: 8 Oct 2026; 1 day ago
Times recorded: 10; 8 window/country combos
Peak: 200%; 12 Oct 2024
Countries: 🇺🇸 🇨🇦 🇦🇺 🇩🇪; US, CA, AU, DE
Windows: 1H · 4H · 1D · 90D; ever rising in

Right now (last 24 hours)

Not in any rising list in the last 24 hours. Last seen 1 day ago.

Last 90 daysLast 24 months

Highest growth recorded each day, across every window and country.Highest growth recorded in each month.

Same period in 2024

12 Jul 2024 – 9 Oct 2024 · peak 160%

Tracking coverage has grown over the years (more niches, countries and time windows), so earlier years can under-count.

Search demand by month

Google Ads · data through Aug 2026

Demand holds up year-round: around 6,600 searches a month, at its best 14,800 in Aug 2024.

~6,600 searches/month on average Ad competition: High

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FAQ

When did "new balance shirt" start trending?: Google Trends first listed it as a rising search on 20 March 2023 in the US, Canada, Australia, Germany. It has been recorded 10 times since, peaking at 200% on 12 October 2024.
Where is "new balance shirt" rising right now?: Nowhere in the last 24 hours. It was last seen rising on 8 October 2026 (US, CA, AU, DE).
How does this year compare with last year?: Over the same 90 days in previous years its best daily growth was 160% in 2024, against 120% in the last 90 days — a recurring window worth planning for.
How many people search for "new balance shirt"?: Google Ads counted an average of 6,600 searches a month over the year to Aug 2026, peaking at 14,800 in Aug 2024. Demand holds up across the year.
Can I put "new balance shirt" on a shirt or a listing?: Probably not as written: the phrase names a brand, so a listing that uses the brand name risks a takedown. Design around the style or the topic people want, not the name.
Is it a good keyword for print-on-demand designs?: It passes the print-on-demand filter (people search for it together with shirts); 8 related rising searches about "balance" are listed below. Check the trademark status of any brand or name in the phrase before using it on a listing.

Source: Google Trends rising searches. Updated 9 Oct 2026, 22:24 UTC.