When did "hugo boss sweater" start trending?

Google Trends first listed it as a rising search on 1 September 2023 in the US, the United Kingdom, Canada, Australia. It has been recorded 416 times since, peaking at 451,300% on 19 November 2025.

Where is "hugo boss sweater" rising right now?

Nowhere in the last 24 hours. It was last seen rising on 30 August 2026 (US, GB, CA, AU).

How does this year compare with last year?

Over the same 90 days in previous years its best daily growth was 52,550% in 2025, 30,800% in 2024, against 57,600% in the last 90 days — a recurring window worth planning for.

How many people search for "hugo boss sweater"?

Google Ads counted an average of 14,800 searches a month over the year to Aug 2026, peaking at 90,500 in Dec 2022. Demand is seasonal — plan for November–December and have listings live by September.

Can I put "hugo boss sweater" on a shirt or a listing?

Probably not as written: the phrase names a brand, so a listing that uses the brand name risks a takedown. Design around the style or the topic people want, not the name.

Is it a good keyword for print-on-demand designs?

It passes the print-on-demand filter (people search for it together with sweatshirts, sweaters); 8 related rising searches about "hugo" are listed below. Check the trademark status of any brand or name in the phrase before using it on a listing.

hugo boss sweater

Google Trends rising search · first seen 1 Sep 2023

"hugo boss sweater" is a search that Google Trends flagged as rising among people searching for sweatshirts and sweaters, first seen on 1 Sep 2023 in the US, the United Kingdom, Canada and Australia. It has been recorded 416 times since; its biggest jump was 451,300% on 19 Nov 2025 — a Breakout, Google's label for growth above 5,000%. It was last seen rising on 30 Aug 2026.

🧥 sweatshirt 🧶 sweater POD Brand + product

First seen: 1 Sep 2023; 3 years ago
Last seen: 30 Aug 2026; 1 month ago
Times recorded: 416; 21 window/country combos
Peak: 451,300%; 19 Nov 2025
Countries: 🇺🇸 🇬🇧 🇨🇦 🇦🇺; US, GB, CA, AU
Windows: 1H · 4H · 1D · 7D · 30D · 90D · 12M · 5Y; ever rising in

Right now (last 24 hours)

Not in any rising list in the last 24 hours. Last seen 1 month ago.

Last 90 daysLast 24 months

Highest growth recorded each day, across every window and country.Highest growth recorded in each month.

Same period in 2025

13 Jul 2025 – 10 Oct 2025 · peak 52,550%

Same period in 2024

13 Jul 2024 – 10 Oct 2024 · peak 30,800%

Tracking coverage has grown over the years (more niches, countries and time windows), so earlier years can under-count.

Search demand by month

Google Ads · data through Aug 2026

Searches peak in November–December — 90,500 a month at the top against ~12,875 in June, the quietest month. To catch the season, listings should be live by September.

~14,800 searches/month on average Ad competition: High

Search "hugo boss sweater" on

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FAQ

When did "hugo boss sweater" start trending?: Google Trends first listed it as a rising search on 1 September 2023 in the US, the United Kingdom, Canada, Australia. It has been recorded 416 times since, peaking at 451,300% on 19 November 2025.
Where is "hugo boss sweater" rising right now?: Nowhere in the last 24 hours. It was last seen rising on 30 August 2026 (US, GB, CA, AU).
How does this year compare with last year?: Over the same 90 days in previous years its best daily growth was 52,550% in 2025, 30,800% in 2024, against 57,600% in the last 90 days — a recurring window worth planning for.
How many people search for "hugo boss sweater"?: Google Ads counted an average of 14,800 searches a month over the year to Aug 2026, peaking at 90,500 in Dec 2022. Demand is seasonal — plan for November–December and have listings live by September.
Can I put "hugo boss sweater" on a shirt or a listing?: Probably not as written: the phrase names a brand, so a listing that uses the brand name risks a takedown. Design around the style or the topic people want, not the name.
Is it a good keyword for print-on-demand designs?: It passes the print-on-demand filter (people search for it together with sweatshirts, sweaters); 8 related rising searches about "hugo" are listed below. Check the trademark status of any brand or name in the phrase before using it on a listing.

Source: Google Trends rising searches. Updated 10 Oct 2026, 06:21 UTC.