When did "hugo boss sweatshirt" start trending?

Google Trends first listed it as a rising search on 9 August 2023 in the US, the United Kingdom, Canada, Australia. It has been recorded 422 times since, peaking at 173,650% on 26 November 2024.

Where is "hugo boss sweatshirt" rising right now?

Nowhere in the last 24 hours. It was last seen rising on 17 September 2026 (US, GB, CA, AU).

How does this year compare with last year?

Over the same 90 days in previous years its best daily growth was 74,150% in 2024, against 200% in the last 90 days — a recurring window worth planning for.

How many people search for "hugo boss sweatshirt"?

Google Ads counted an average of 14,800 searches a month over the year to Jul 2024, peaking at 33,100 in Dec 2023. Demand is seasonal — plan for November–December and have listings live by September.

Can I put "hugo boss sweatshirt" on a shirt or a listing?

Probably not as written: the phrase names a brand, so a listing that uses the brand name risks a takedown. Design around the style or the topic people want, not the name.

Is it a good keyword for print-on-demand designs?

It passes the print-on-demand filter (people search for it together with sweatshirts, hoodies); 8 related rising searches about "hugo" are listed below. Check the trademark status of any brand or name in the phrase before using it on a listing.

hugo boss sweatshirt

Google Trends rising search · first seen 9 Aug 2023

"hugo boss sweatshirt" is a search that Google Trends flagged as rising among people searching for sweatshirts and hoodies, first seen on 9 Aug 2023 in the US, the United Kingdom, Canada and Australia. It has been recorded 422 times since; its biggest jump was 173,650% on 26 Nov 2024 — a Breakout, Google's label for growth above 5,000%. It was last seen rising on 17 Sep 2026.

🧥 sweatshirt 🦸 hoodie POD Brand + product

First seen: 9 Aug 2023; 3 years ago
Last seen: 17 Sep 2026; 2 days ago
Times recorded: 422; 25 window/country combos
Peak: 173,650%; 26 Nov 2024
Countries: 🇺🇸 🇬🇧 🇨🇦 🇦🇺; US, GB, CA, AU
Windows: 1H · 4H · 1D · 7D · 30D · 90D · 12M · 5Y; ever rising in

Right now (last 24 hours)

Not in any rising list in the last 24 hours. Last seen 2 days ago.

Last 90 daysLast 24 months

Highest growth recorded each day, across every window and country.Highest growth recorded in each month.

Same period in 2024

22 Jun 2024 – 19 Sep 2024 · peak 74,150%

Tracking coverage has grown over the years (more niches, countries and time windows), so earlier years can under-count.

Search demand by month

Google Ads · data through Jul 2024

Searches peak in November–December — 33,100 a month at the top against ~6,600 in May, the quietest month. To catch the season, listings should be live by September.

~14,800 searches/month on average Ad competition: High

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FAQ

When did "hugo boss sweatshirt" start trending?: Google Trends first listed it as a rising search on 9 August 2023 in the US, the United Kingdom, Canada, Australia. It has been recorded 422 times since, peaking at 173,650% on 26 November 2024.
Where is "hugo boss sweatshirt" rising right now?: Nowhere in the last 24 hours. It was last seen rising on 17 September 2026 (US, GB, CA, AU).
How does this year compare with last year?: Over the same 90 days in previous years its best daily growth was 74,150% in 2024, against 200% in the last 90 days — a recurring window worth planning for.
How many people search for "hugo boss sweatshirt"?: Google Ads counted an average of 14,800 searches a month over the year to Jul 2024, peaking at 33,100 in Dec 2023. Demand is seasonal — plan for November–December and have listings live by September.
Can I put "hugo boss sweatshirt" on a shirt or a listing?: Probably not as written: the phrase names a brand, so a listing that uses the brand name risks a takedown. Design around the style or the topic people want, not the name.
Is it a good keyword for print-on-demand designs?: It passes the print-on-demand filter (people search for it together with sweatshirts, hoodies); 8 related rising searches about "hugo" are listed below. Check the trademark status of any brand or name in the phrase before using it on a listing.

Source: Google Trends rising searches. Updated 19 Sep 2026, 07:47 UTC.