When did "hugo boss sweatshirt" start trending?

Google Trends first listed it as a rising search on 9 August 2023 in the US, the United Kingdom, Canada, Australia, Germany. It has been recorded 429 times since, peaking at 173,650% on 26 November 2024.

Where is "hugo boss sweatshirt" rising right now?

In the last 24 hours it appeared in the Past 7 days window for Canada, with a best growth of 90%.

How does this year compare with last year?

Over the same 90 days in previous years its best daily growth was 98,050% in 2024, against 21,100% in the last 90 days — a recurring window worth planning for.

How many people search for "hugo boss sweatshirt"?

Google Ads counted an average of 14,800 searches a month over the year to Aug 2026, peaking at 90,500 in Dec 2022. Demand is seasonal — plan for November–December and have listings live by September.

Can I put "hugo boss sweatshirt" on a shirt or a listing?

Probably not as written: the phrase names a brand, so a listing that uses the brand name risks a takedown. Design around the style or the topic people want, not the name.

Is it a good keyword for print-on-demand designs?

It passes the print-on-demand filter (people search for it together with sweatshirts, hoodies); 8 related rising searches about "hugo" are listed below. Check the trademark status of any brand or name in the phrase before using it on a listing.

hugo boss sweatshirt

Google Trends rising search · first seen 9 Aug 2023

"hugo boss sweatshirt" is a search that Google Trends flagged as rising among people searching for sweatshirts and hoodies, first seen on 9 Aug 2023 in the US, the United Kingdom, Canada, Australia and Germany. It has been recorded 429 times since; its biggest jump was 173,650% on 26 Nov 2024 — a Breakout, Google's label for growth above 5,000%. Right now it is rising in the Past 7 days window in Canada.

🧥 sweatshirt 🦸 hoodie POD Brand + product

First seen: 9 Aug 2023; 3 years ago
Last seen: 9 Oct 2026; 9 Oct 12:00 UTC
Times recorded: 429; 26 window/country combos
Peak: 173,650%; 26 Nov 2024
Countries: 🇺🇸 🇬🇧 🇨🇦 🇦🇺 🇩🇪; US, GB, CA, AU, DE
Windows: 1H · 4H · 1D · 7D · 30D · 90D · 12M · 5Y; ever rising in

Right now (last 24 hours)

7D 🇨🇦 Canada best 90%

Last 90 daysLast 24 months

Highest growth recorded each day, across every window and country.Highest growth recorded in each month.

Same period in 2024

12 Jul 2024 – 9 Oct 2024 · peak 98,050%

Tracking coverage has grown over the years (more niches, countries and time windows), so earlier years can under-count.

Search demand by month

Google Ads · data through Aug 2026

Searches peak in November–December — 90,500 a month at the top against ~12,875 in June, the quietest month. To catch the season, listings should be live by September.

~14,800 searches/month on average Ad competition: High

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FAQ

When did "hugo boss sweatshirt" start trending?: Google Trends first listed it as a rising search on 9 August 2023 in the US, the United Kingdom, Canada, Australia, Germany. It has been recorded 429 times since, peaking at 173,650% on 26 November 2024.
Where is "hugo boss sweatshirt" rising right now?: In the last 24 hours it appeared in the Past 7 days window for Canada, with a best growth of 90%.
How does this year compare with last year?: Over the same 90 days in previous years its best daily growth was 98,050% in 2024, against 21,100% in the last 90 days — a recurring window worth planning for.
How many people search for "hugo boss sweatshirt"?: Google Ads counted an average of 14,800 searches a month over the year to Aug 2026, peaking at 90,500 in Dec 2022. Demand is seasonal — plan for November–December and have listings live by September.
Can I put "hugo boss sweatshirt" on a shirt or a listing?: Probably not as written: the phrase names a brand, so a listing that uses the brand name risks a takedown. Design around the style or the topic people want, not the name.
Is it a good keyword for print-on-demand designs?: It passes the print-on-demand filter (people search for it together with sweatshirts, hoodies); 8 related rising searches about "hugo" are listed below. Check the trademark status of any brand or name in the phrase before using it on a listing.

Source: Google Trends rising searches. Updated 9 Oct 2026, 22:25 UTC.