When did "birthday gift for mum" start trending?

Google Trends first listed it as a rising search on 2 September 2023 in the United Kingdom, Australia. It has been recorded 23 times since, peaking at 19,250% on 22 October 2024.

Where is "birthday gift for mum" rising right now?

Nowhere in the last 24 hours. It was last seen rising on 29 September 2026 (GB, AU).

How does this year compare with last year?

Over the same 90 days in previous years its best daily growth was 19,250% in 2024, against 180% in the last 90 days — a recurring window worth planning for.

How many people search for "birthday gift for mum"?

Google Ads counted an average of 3,600 searches a month over the year to Aug 2026, peaking at 5,400 in Jul 2023. Demand holds up across the year.

Can I put "birthday gift for mum" on a shirt or a listing?

It is a generic product term, so the trademark risk is low; the design itself has to be the reason to buy.

Is it a good keyword for print-on-demand designs?

It passes the print-on-demand filter (people search for it together with gifts); 8 related rising searches about "birthday" are listed below. Check the trademark status of any brand or name in the phrase before using it on a listing.

birthday gift for mum

Google Trends rising search · first seen 2 Sep 2023

"birthday gift for mum" is a search that Google Trends flagged as rising among people searching for gifts, first seen on 2 Sep 2023 in the United Kingdom and Australia. It has been recorded 23 times since; its biggest jump was 19,250% on 22 Oct 2024 — a Breakout, Google's label for growth above 5,000%. It was last seen rising on 29 Sep 2026.

🎁 gift POD Generic product

First seen: 2 Sep 2023; 3 years ago
Last seen: 29 Sep 2026; 3 weeks ago
Times recorded: 23; 4 window/country combos
Peak: 19,250%; 22 Oct 2024
Countries: 🇬🇧 🇦🇺; GB, AU
Windows: 1H · 4H · 1D; ever rising in

Right now (last 24 hours)

Not in any rising list in the last 24 hours. Last seen 3 weeks ago.

Last 90 daysLast 24 months

Highest growth recorded each day, across every window and country.Highest growth recorded in each month.

Same period in 2024

26 Jul 2024 – 23 Oct 2024 · peak 19,250%

Tracking coverage has grown over the years (more niches, countries and time windows), so earlier years can under-count.

Search demand by month

Google Ads · data through Aug 2026

Demand holds up year-round: around 3,600 searches a month, at its best 5,400 in Jul 2023.

~3,600 searches/month on average Ad competition: High

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FAQ

When did "birthday gift for mum" start trending?: Google Trends first listed it as a rising search on 2 September 2023 in the United Kingdom, Australia. It has been recorded 23 times since, peaking at 19,250% on 22 October 2024.
Where is "birthday gift for mum" rising right now?: Nowhere in the last 24 hours. It was last seen rising on 29 September 2026 (GB, AU).
How does this year compare with last year?: Over the same 90 days in previous years its best daily growth was 19,250% in 2024, against 180% in the last 90 days — a recurring window worth planning for.
How many people search for "birthday gift for mum"?: Google Ads counted an average of 3,600 searches a month over the year to Aug 2026, peaking at 5,400 in Jul 2023. Demand holds up across the year.
Can I put "birthday gift for mum" on a shirt or a listing?: It is a generic product term, so the trademark risk is low; the design itself has to be the reason to buy.
Is it a good keyword for print-on-demand designs?: It passes the print-on-demand filter (people search for it together with gifts); 8 related rising searches about "birthday" are listed below. Check the trademark status of any brand or name in the phrase before using it on a listing.

Source: Google Trends rising searches. Updated 23 Oct 2026, 23:58 UTC.