When did "birthday gift" start trending?

Google Trends first listed it as a rising search on 30 August 2023 in the US, the United Kingdom, Canada, Australia, Germany. It has been recorded 67 times since, peaking at 350% on 7 January 2025.

Where is "birthday gift" rising right now?

In the last 24 hours it appeared in the Past 4 hours window for the United Kingdom, with a best growth of 40%.

How does this year compare with last year?

Over the same 90 days in previous years its best daily growth was 60% in 2024, against 170% in the last 90 days — a recurring window worth planning for.

How many people search for "birthday gift"?

Google Ads counted an average of 246,000 searches a month over the year to Jul 2024, peaking at 301,000 in Sep 2023. Demand holds up across the year.

Can I put "birthday gift" on a shirt or a listing?

It is a generic product term, so the trademark risk is low; the design itself has to be the reason to buy.

Is it a good keyword for print-on-demand designs?

It passes the print-on-demand filter (people search for it together with gifts); 8 related rising searches about "birthday" are listed below. Check the trademark status of any brand or name in the phrase before using it on a listing.

birthday gift

Google Trends rising search · first seen 30 Aug 2023

"birthday gift" is a search that Google Trends flagged as rising among people searching for gifts, first seen on 30 Aug 2023 in the US, the United Kingdom, Canada, Australia and Germany. It has been recorded 67 times since; its biggest jump was 350% on 7 Jan 2025. Right now it is rising in the Past 4 hours window in the United Kingdom.

🎁 gift POD Generic product

First seen: 30 Aug 2023; 3 years ago
Last seen: 18 Sep 2026; 18 Sep 06:00 UTC
Times recorded: 67; 23 window/country combos
Peak: 350%; 7 Jan 2025
Countries: 🇺🇸 🇬🇧 🇨🇦 🇦🇺 🇩🇪; US, GB, CA, AU, DE
Windows: 1H · 4H · 1D · 7D · 30D · 90D · 5Y; ever rising in

Right now (last 24 hours)

4H 🇬🇧 United Kingdom best 40%

Last 90 daysLast 24 months

Highest growth recorded each day, across every window and country.Highest growth recorded in each month.

Same period in 2024

21 Jun 2024 – 18 Sep 2024 · peak 60%

Tracking coverage has grown over the years (more niches, countries and time windows), so earlier years can under-count.

Search demand by month

Google Ads · data through Jul 2024

Demand holds up year-round: around 246,000 searches a month, at its best 301,000 in Sep 2023.

~246,000 searches/month on average Ad competition: High

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FAQ

When did "birthday gift" start trending?: Google Trends first listed it as a rising search on 30 August 2023 in the US, the United Kingdom, Canada, Australia, Germany. It has been recorded 67 times since, peaking at 350% on 7 January 2025.
Where is "birthday gift" rising right now?: In the last 24 hours it appeared in the Past 4 hours window for the United Kingdom, with a best growth of 40%.
How does this year compare with last year?: Over the same 90 days in previous years its best daily growth was 60% in 2024, against 170% in the last 90 days — a recurring window worth planning for.
How many people search for "birthday gift"?: Google Ads counted an average of 246,000 searches a month over the year to Jul 2024, peaking at 301,000 in Sep 2023. Demand holds up across the year.
Can I put "birthday gift" on a shirt or a listing?: It is a generic product term, so the trademark risk is low; the design itself has to be the reason to buy.
Is it a good keyword for print-on-demand designs?: It passes the print-on-demand filter (people search for it together with gifts); 8 related rising searches about "birthday" are listed below. Check the trademark status of any brand or name in the phrase before using it on a listing.

Source: Google Trends rising searches. Updated 18 Sep 2026, 11:33 UTC.