When did "adidas varsity sweatshirt" start trending?

Google Trends first listed it as a rising search on 28 March 2024 in the United Kingdom, Australia. It has been recorded 7 times since, peaking at 28,700% on 19 August 2024.

Where is "adidas varsity sweatshirt" rising right now?

In the last 24 hours it appeared in the Past day, Past 7 days windows for the United Kingdom, with a best growth of 130%.

How does this year compare with last year?

Over the same 90 days in previous years its best daily growth was 28,700% in 2024, against 18,850% in the last 90 days — a recurring window worth planning for.

How many people search for "adidas varsity sweatshirt"?

Google Ads counted an average of 50 searches a month over the year to Jul 2026, peaking at 880 in Dec 2022. Demand holds up across the year.

Can I put "adidas varsity sweatshirt" on a shirt or a listing?

Probably not as written: the phrase names a brand, so a listing that uses the brand name risks a takedown. Design around the style or the topic people want, not the name.

Is it a good keyword for print-on-demand designs?

It passes the print-on-demand filter (people search for it together with sweatshirts); 8 related rising searches about "adidas" are listed below. Check the trademark status of any brand or name in the phrase before using it on a listing.

adidas varsity sweatshirt

Google Trends rising search · first seen 28 Mar 2024

"adidas varsity sweatshirt" is a search that Google Trends flagged as rising among people searching for sweatshirts, first seen on 28 Mar 2024 in the United Kingdom and Australia. It has been recorded 7 times since; its biggest jump was 28,700% on 19 Aug 2024 — a Breakout, Google's label for growth above 5,000%. Right now it is rising in the Past day and Past 7 days windows in the United Kingdom.

🧥 sweatshirt POD Brand + product

First seen: 28 Mar 2024; 2 years ago
Last seen: 19 Sep 2026; 19 Sep 12:00 UTC
Times recorded: 7; 5 window/country combos
Peak: 28,700%; 19 Aug 2024
Countries: 🇬🇧 🇦🇺; GB, AU
Windows: 4H · 1D · 7D · 90D; ever rising in

Right now (last 24 hours)

1D 7D 🇬🇧 United Kingdom best 130%

Last 90 daysLast 24 months

Highest growth recorded each day, across every window and country.Highest growth recorded in each month.

Same period in 2024

22 Jun 2024 – 19 Sep 2024 · peak 28,700%

Tracking coverage has grown over the years (more niches, countries and time windows), so earlier years can under-count.

Search demand by month

Google Ads · data through Jul 2026

Demand holds up year-round: around 50 searches a month, at its best 880 in Dec 2022.

~50 searches/month on average Ad competition: High

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FAQ

When did "adidas varsity sweatshirt" start trending?: Google Trends first listed it as a rising search on 28 March 2024 in the United Kingdom, Australia. It has been recorded 7 times since, peaking at 28,700% on 19 August 2024.
Where is "adidas varsity sweatshirt" rising right now?: In the last 24 hours it appeared in the Past day, Past 7 days windows for the United Kingdom, with a best growth of 130%.
How does this year compare with last year?: Over the same 90 days in previous years its best daily growth was 28,700% in 2024, against 18,850% in the last 90 days — a recurring window worth planning for.
How many people search for "adidas varsity sweatshirt"?: Google Ads counted an average of 50 searches a month over the year to Jul 2026, peaking at 880 in Dec 2022. Demand holds up across the year.
Can I put "adidas varsity sweatshirt" on a shirt or a listing?: Probably not as written: the phrase names a brand, so a listing that uses the brand name risks a takedown. Design around the style or the topic people want, not the name.
Is it a good keyword for print-on-demand designs?: It passes the print-on-demand filter (people search for it together with sweatshirts); 8 related rising searches about "adidas" are listed below. Check the trademark status of any brand or name in the phrase before using it on a listing.

Source: Google Trends rising searches. Updated 19 Sep 2026, 13:06 UTC.