When did "white shirt" start trending?

Google Trends first listed it as a rising search on 1 November 2022 in the US, the United Kingdom, Canada, Australia, Germany. It has been recorded 53 times since, peaking at 400% on 14 May 2026.

Where is "white shirt" rising right now?

In the last 24 hours it appeared in the Past 90 days window for Germany, with a best growth of 60%.

How does this year compare with last year?

Over the same 90 days in previous years its best daily growth was 110% in 2025, 70% in 2024, against 60% in the last 90 days — a recurring window worth planning for.

How many people search for "white shirt"?

Google Ads counted an average of 201,000 searches a month over the year to Jul 2026, peaking at 246,000 in Oct 2022. Demand holds up across the year.

Can I put "white shirt" on a shirt or a listing?

It is a generic product term, so the trademark risk is low; the design itself has to be the reason to buy.

Is it a good keyword for print-on-demand designs?

It passes the print-on-demand filter (people search for it together with shirts, sweaters); 8 related rising searches about "white" are listed below. Check the trademark status of any brand or name in the phrase before using it on a listing.

white shirt

Google Trends rising search · first seen 1 Nov 2022

"white shirt" is a search that Google Trends flagged as rising among people searching for shirts and sweaters, first seen on 1 Nov 2022 in the US, the United Kingdom, Canada, Australia and Germany. It has been recorded 53 times since; its biggest jump was 400% on 14 May 2026. Right now it is rising in the Past 90 days window in Germany.

👕 shirt 🧶 sweater POD Generic product

First seen: 1 Nov 2022; 3 years ago
Last seen: 18 Sep 2026; 18 Sep 00:00 UTC
Times recorded: 53; 44 window/country combos
Peak: 400%; 14 May 2026
Countries: 🇺🇸 🇬🇧 🇨🇦 🇦🇺 🇩🇪; US, GB, CA, AU, DE
Windows: 1H · 4H · 1D · 7D · 30D · 90D · 12M · 5Y; ever rising in

Right now (last 24 hours)

90D 🇩🇪 Germany best 60%

Last 90 daysLast 24 months

Highest growth recorded each day, across every window and country.Highest growth recorded in each month.

Same period in 2025

21 Jun 2025 – 18 Sep 2025 · peak 110%

Same period in 2024

21 Jun 2024 – 18 Sep 2024 · peak 70%

Tracking coverage has grown over the years (more niches, countries and time windows), so earlier years can under-count.

Search demand by month

Google Ads · data through Jul 2026

Demand holds up year-round: around 201,000 searches a month, at its best 246,000 in Oct 2022.

~201,000 searches/month on average Ad competition: High

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FAQ

When did "white shirt" start trending?: Google Trends first listed it as a rising search on 1 November 2022 in the US, the United Kingdom, Canada, Australia, Germany. It has been recorded 53 times since, peaking at 400% on 14 May 2026.
Where is "white shirt" rising right now?: In the last 24 hours it appeared in the Past 90 days window for Germany, with a best growth of 60%.
How does this year compare with last year?: Over the same 90 days in previous years its best daily growth was 110% in 2025, 70% in 2024, against 60% in the last 90 days — a recurring window worth planning for.
How many people search for "white shirt"?: Google Ads counted an average of 201,000 searches a month over the year to Jul 2026, peaking at 246,000 in Oct 2022. Demand holds up across the year.
Can I put "white shirt" on a shirt or a listing?: It is a generic product term, so the trademark risk is low; the design itself has to be the reason to buy.
Is it a good keyword for print-on-demand designs?: It passes the print-on-demand filter (people search for it together with shirts, sweaters); 8 related rising searches about "white" are listed below. Check the trademark status of any brand or name in the phrase before using it on a listing.

Source: Google Trends rising searches. Updated 18 Sep 2026, 02:24 UTC.