When did "wheres wally costume" start trending?

Google Trends first listed it as a rising search on 21 February 2023 in the United Kingdom, Australia. It has been recorded 175 times since, peaking at 19,700% on 2 March 2025.

Where is "wheres wally costume" rising right now?

In the last 24 hours it appeared in the Past 30 days window for Australia, with a best growth of 600%.

How does this year compare with last year?

Over the same 90 days in previous years its best daily growth was 10,750% in 2024, against 6,550% in the last 90 days — a recurring window worth planning for.

How many people search for "wheres wally costume"?

Google Ads counted an average of 14,800 searches a month over the year to Jul 2024, peaking at 40,500 in Aug 2023. Demand is seasonal — plan for August and have listings live by June.

Can I put "wheres wally costume" on a shirt or a listing?

It is a topic search, but the phrase names a person, team, character, title or brand: a design about it needs their permission, and a listing that uses the name risks a takedown. Design around the theme people want and keep the wording your own.

Is it a good keyword for print-on-demand designs?

It passes the print-on-demand filter (people search for it together with shirts); 2 related rising searches about "wheres" are listed below. Check the trademark status of any brand or name in the phrase before using it on a listing.

wheres wally costume

Google Trends rising search · first seen 21 Feb 2023

"wheres wally costume" is a search that Google Trends flagged as rising among people searching for shirts, first seen on 21 Feb 2023 in the United Kingdom and Australia. It has been recorded 175 times since; its biggest jump was 19,700% on 2 Mar 2025 — a Breakout, Google's label for growth above 5,000%. Right now it is rising in the Past 30 days window in Australia.

👕 shirt POD Design topic ⚠️ Needs a licence

First seen: 21 Feb 2023; 3 years ago
Last seen: 4 Sep 2026; 4 Sep 00:01 UTC
Times recorded: 175; 15 window/country combos
Peak: 19,700%; 2 Mar 2025
Countries: 🇬🇧 🇦🇺; GB, AU
Windows: 1H · 4H · 1D · 7D · 30D; ever rising in

Right now (last 24 hours)

30D 🇦🇺 Australia best 600%

Last 90 daysLast 24 months

Highest growth recorded each day, across every window and country.Highest growth recorded in each month.

Same period in 2024

7 Jun 2024 – 4 Sep 2024 · peak 10,750%

Tracking coverage has grown over the years (more niches, countries and time windows), so earlier years can under-count.

Search demand by month

Google Ads · data through Jul 2024

Searches peak in August — 40,500 a month at the top against ~5,400 in December, the quietest month. To catch the season, listings should be live by June.

~14,800 searches/month on average Ad competition: High

Search "wheres wally costume" on

Google Trends

Marketplace Category

Etsy Google Images All matching rows

Ask an AI about this keyword

Why it is trending, trademark risk, 10 design angles and keywords. Opens your own ChatGPT, Claude or Perplexity with the data and a ready-made brief — nothing is sent from this site.

ChatGPT ↗ Claude ↗ Perplexity ↗ View as Markdown

Copied — paste it into any AI chat.

FAQ

When did "wheres wally costume" start trending?: Google Trends first listed it as a rising search on 21 February 2023 in the United Kingdom, Australia. It has been recorded 175 times since, peaking at 19,700% on 2 March 2025.
Where is "wheres wally costume" rising right now?: In the last 24 hours it appeared in the Past 30 days window for Australia, with a best growth of 600%.
How does this year compare with last year?: Over the same 90 days in previous years its best daily growth was 10,750% in 2024, against 6,550% in the last 90 days — a recurring window worth planning for.
How many people search for "wheres wally costume"?: Google Ads counted an average of 14,800 searches a month over the year to Jul 2024, peaking at 40,500 in Aug 2023. Demand is seasonal — plan for August and have listings live by June.
Can I put "wheres wally costume" on a shirt or a listing?: It is a topic search, but the phrase names a person, team, character, title or brand: a design about it needs their permission, and a listing that uses the name risks a takedown. Design around the theme people want and keep the wording your own.
Is it a good keyword for print-on-demand designs?: It passes the print-on-demand filter (people search for it together with shirts); 2 related rising searches about "wheres" are listed below. Check the trademark status of any brand or name in the phrase before using it on a listing.

Source: Google Trends rising searches. Updated 4 Sep 2026, 12:54 UTC.