When did "varsity sweatshirt" start trending?

Google Trends first listed it as a rising search on 9 August 2023 in the US, the United Kingdom, Canada. It has been recorded 62 times since, peaking at 1,546,450% on 11 December 2024.

Where is "varsity sweatshirt" rising right now?

Nowhere in the last 24 hours. It was last seen rising on 3 October 2026 (US, GB, CA).

How does this year compare with last year?

Over the same 90 days in previous years its best daily growth was 58,300% in 2024, against 110% in the last 90 days — a recurring window worth planning for.

How many people search for "varsity sweatshirt"?

Google Ads counted an average of 1,600 searches a month over the year to Aug 2026, peaking at 5,400 in Nov 2022. Demand holds up across the year.

Can I put "varsity sweatshirt" on a shirt or a listing?

It is a generic product term, so the trademark risk is low; the design itself has to be the reason to buy.

Is it a good keyword for print-on-demand designs?

It passes the print-on-demand filter (people search for it together with sweatshirts); 1 related rising searches about "varsity" are listed below. Check the trademark status of any brand or name in the phrase before using it on a listing.

varsity sweatshirt

Google Trends rising search · first seen 9 Aug 2023

"varsity sweatshirt" is a search that Google Trends flagged as rising among people searching for sweatshirts, first seen on 9 Aug 2023 in the US, the United Kingdom and Canada. It has been recorded 62 times since; its biggest jump was 1,546,450% on 11 Dec 2024 — a Breakout, Google's label for growth above 5,000%. It was last seen rising on 3 Oct 2026.

🧥 sweatshirt POD Generic product

First seen: 9 Aug 2023; 3 years ago
Last seen: 3 Oct 2026; 6 days ago
Times recorded: 62; 13 window/country combos
Peak: 1,546,450%; 11 Dec 2024
Countries: 🇺🇸 🇬🇧 🇨🇦; US, GB, CA
Windows: 1H · 4H · 1D · 7D · 30D · 90D · 12M; ever rising in

Right now (last 24 hours)

Not in any rising list in the last 24 hours. Last seen 6 days ago.

Last 90 daysLast 24 months

Highest growth recorded each day, across every window and country.Highest growth recorded in each month.

Same period in 2024

12 Jul 2024 – 9 Oct 2024 · peak 58,300%

Tracking coverage has grown over the years (more niches, countries and time windows), so earlier years can under-count.

Search demand by month

Google Ads · data through Aug 2026

Demand holds up year-round: around 1,600 searches a month, at its best 5,400 in Nov 2022.

~1,600 searches/month on average Ad competition: High

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FAQ

When did "varsity sweatshirt" start trending?: Google Trends first listed it as a rising search on 9 August 2023 in the US, the United Kingdom, Canada. It has been recorded 62 times since, peaking at 1,546,450% on 11 December 2024.
Where is "varsity sweatshirt" rising right now?: Nowhere in the last 24 hours. It was last seen rising on 3 October 2026 (US, GB, CA).
How does this year compare with last year?: Over the same 90 days in previous years its best daily growth was 58,300% in 2024, against 110% in the last 90 days — a recurring window worth planning for.
How many people search for "varsity sweatshirt"?: Google Ads counted an average of 1,600 searches a month over the year to Aug 2026, peaking at 5,400 in Nov 2022. Demand holds up across the year.
Can I put "varsity sweatshirt" on a shirt or a listing?: It is a generic product term, so the trademark risk is low; the design itself has to be the reason to buy.
Is it a good keyword for print-on-demand designs?: It passes the print-on-demand filter (people search for it together with sweatshirts); 1 related rising searches about "varsity" are listed below. Check the trademark status of any brand or name in the phrase before using it on a listing.

Source: Google Trends rising searches. Updated 9 Oct 2026, 21:00 UTC.