When did "varley sweatshirt" start trending?

Google Trends first listed it as a rising search on 10 August 2023 in the US, the United Kingdom, Canada, Australia. It has been recorded 406 times since, peaking at 45,550% on 2 January 2025.

Where is "varley sweatshirt" rising right now?

In the last 24 hours it appeared in the Past 7 days, Past 5 years windows for the US, the United Kingdom, with a best growth of 400%.

How does this year compare with last year?

Over the same 90 days in previous years its best daily growth was 30,200% in 2024, against 400% in the last 90 days — a recurring window worth planning for.

How many people search for "varley sweatshirt"?

Google Ads counted an average of 5,400 searches a month over the year to Jul 2024, peaking at 9,900 in Dec 2023. Demand holds up across the year.

Can I put "varley sweatshirt" on a shirt or a listing?

Probably not as written: the phrase names a brand, so a listing that uses the brand name risks a takedown. Design around the style or the topic people want, not the name.

Is it a good keyword for print-on-demand designs?

It passes the print-on-demand filter (people search for it together with sweatshirts); 2 related rising searches about "varley" are listed below. Check the trademark status of any brand or name in the phrase before using it on a listing.

varley sweatshirt

Google Trends rising search · first seen 10 Aug 2023

"varley sweatshirt" is a search that Google Trends flagged as rising among people searching for sweatshirts, first seen on 10 Aug 2023 in the US, the United Kingdom, Canada and Australia. It has been recorded 406 times since; its biggest jump was 45,550% on 2 Jan 2025 — a Breakout, Google's label for growth above 5,000%. Right now it is rising in the Past 7 days and Past 5 years windows in the US and the United Kingdom.

🧥 sweatshirt POD Brand + product

First seen: 10 Aug 2023; 3 years ago
Last seen: 20 Sep 2026; 20 Sep 06:01 UTC
Times recorded: 406; 20 window/country combos
Peak: 45,550%; 2 Jan 2025
Countries: 🇺🇸 🇬🇧 🇨🇦 🇦🇺; US, GB, CA, AU
Windows: 1H · 4H · 1D · 7D · 30D · 90D · 12M · 5Y; ever rising in

Right now (last 24 hours)

7D 5Y 🇺🇸 United States 🇬🇧 United Kingdom best 400%

Last 90 daysLast 24 months

Highest growth recorded each day, across every window and country.Highest growth recorded in each month.

Same period in 2024

23 Jun 2024 – 20 Sep 2024 · peak 30,200%

Tracking coverage has grown over the years (more niches, countries and time windows), so earlier years can under-count.

Search demand by month

Google Ads · data through Jul 2024

Demand holds up year-round: around 5,400 searches a month, at its best 9,900 in Dec 2023.

~5,400 searches/month on average Ad competition: High

Search "varley sweatshirt" on

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FAQ

When did "varley sweatshirt" start trending?: Google Trends first listed it as a rising search on 10 August 2023 in the US, the United Kingdom, Canada, Australia. It has been recorded 406 times since, peaking at 45,550% on 2 January 2025.
Where is "varley sweatshirt" rising right now?: In the last 24 hours it appeared in the Past 7 days, Past 5 years windows for the US, the United Kingdom, with a best growth of 400%.
How does this year compare with last year?: Over the same 90 days in previous years its best daily growth was 30,200% in 2024, against 400% in the last 90 days — a recurring window worth planning for.
How many people search for "varley sweatshirt"?: Google Ads counted an average of 5,400 searches a month over the year to Jul 2024, peaking at 9,900 in Dec 2023. Demand holds up across the year.
Can I put "varley sweatshirt" on a shirt or a listing?: Probably not as written: the phrase names a brand, so a listing that uses the brand name risks a takedown. Design around the style or the topic people want, not the name.
Is it a good keyword for print-on-demand designs?: It passes the print-on-demand filter (people search for it together with sweatshirts); 2 related rising searches about "varley" are listed below. Check the trademark status of any brand or name in the phrase before using it on a listing.

Source: Google Trends rising searches. Updated 20 Sep 2026, 15:28 UTC.