When did "um shirt" start trending?

Google Trends first listed it as a rising search on 15 April 2025 in the US. It has been recorded 59 times since, peaking at 30,650% on 19 January 2026.

Where is "um shirt" rising right now?

Nowhere in the last 24 hours. It was last seen rising on 17 October 2026 (US).

How does this year compare with last year?

Over the same 90 days in previous years its best daily growth was 6,500% in 2025, against 12,700% in the last 90 days — a recurring window worth planning for.

How many people search for "um shirt"?

Google Ads counted an average of 590 searches a month over the year to Mar 2025, peaking at 1,600 in Sep 2024. Demand is seasonal — plan for September–November and have listings live by July.

Can I put "um shirt" on a shirt or a listing?

It is a topic search, but the phrase names a person, team, character, title or brand: a design about it needs their permission, and a listing that uses the name risks a takedown. Design around the theme people want and keep the wording your own.

Is it a good keyword for print-on-demand designs?

It passes the print-on-demand filter (people search for it together with shirts). Check the trademark status of any brand or name in the phrase before using it on a listing.

um shirt

Google Trends rising search · first seen 15 Apr 2025

"um shirt" is a search that Google Trends flagged as rising among people searching for shirts, first seen on 15 Apr 2025 in the US. It has been recorded 59 times since; its biggest jump was 30,650% on 19 Jan 2026 — a Breakout, Google's label for growth above 5,000%. It was last seen rising on 17 Oct 2026.

👕 shirt POD Design topic ⚠️ Needs a licence

First seen: 15 Apr 2025; 1 year ago
Last seen: 17 Oct 2026; 5 days ago
Times recorded: 59; 4 window/country combos
Peak: 30,650%; 19 Jan 2026
Countries: 🇺🇸; US
Windows: 1H · 4H · 1D · 30D; ever rising in

Right now (last 24 hours)

Not in any rising list in the last 24 hours. Last seen 5 days ago.

Last 90 daysLast 24 months

Highest growth recorded each day, across every window and country.Highest growth recorded in each month.

Same period in 2025

26 Jul 2025 – 23 Oct 2025 · peak 6,500%

Tracking coverage has grown over the years (more niches, countries and time windows), so earlier years can under-count.

Search demand by month

Google Ads · data through Mar 2025

Searches peak in September–November — 1,600 a month at the top against ~260 in April, the quietest month. To catch the season, listings should be live by July.

~590 searches/month on average Ad competition: High

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FAQ

When did "um shirt" start trending?: Google Trends first listed it as a rising search on 15 April 2025 in the US. It has been recorded 59 times since, peaking at 30,650% on 19 January 2026.
Where is "um shirt" rising right now?: Nowhere in the last 24 hours. It was last seen rising on 17 October 2026 (US).
How does this year compare with last year?: Over the same 90 days in previous years its best daily growth was 6,500% in 2025, against 12,700% in the last 90 days — a recurring window worth planning for.
How many people search for "um shirt"?: Google Ads counted an average of 590 searches a month over the year to Mar 2025, peaking at 1,600 in Sep 2024. Demand is seasonal — plan for September–November and have listings live by July.
Can I put "um shirt" on a shirt or a listing?: It is a topic search, but the phrase names a person, team, character, title or brand: a design about it needs their permission, and a listing that uses the name risks a takedown. Design around the theme people want and keep the wording your own.
Is it a good keyword for print-on-demand designs?: It passes the print-on-demand filter (people search for it together with shirts). Check the trademark status of any brand or name in the phrase before using it on a listing.

Source: Google Trends rising searches. Updated 23 Oct 2026, 04:59 UTC.