When did "ugly shirt" start trending?

Google Trends first listed it as a rising search on 31 October 2022 in the United Kingdom, Canada, Australia, Germany. It has been recorded 17 times since, peaking at 33,950% on 9 December 2024.

Where is "ugly shirt" rising right now?

In the last 24 hours it appeared in the Past day window for Germany, with a best growth of 1,700%.

How does this year compare with last year?

Over the same 90 days in previous years its best daily growth was 6,100% in 2025, 14,150% in 2024, against 1,700% in the last 90 days — a recurring window worth planning for.

How many people search for "ugly shirt"?

Google Ads counted an average of 8,100 searches a month over the year to Jul 2026, peaking at 14,800 in Nov 2023. Demand holds up across the year.

Can I put "ugly shirt" on a shirt or a listing?

It is a generic product term, so the trademark risk is low; the design itself has to be the reason to buy.

Is it a good keyword for print-on-demand designs?

It passes the print-on-demand filter (people search for it together with shirts); 8 related rising searches about "ugly" are listed below. Check the trademark status of any brand or name in the phrase before using it on a listing.

ugly shirt

Google Trends rising search · first seen 31 Oct 2022

"ugly shirt" is a search that Google Trends flagged as rising among people searching for shirts, first seen on 31 Oct 2022 in the United Kingdom, Canada, Australia and Germany. It has been recorded 17 times since; its biggest jump was 33,950% on 9 Dec 2024 — a Breakout, Google's label for growth above 5,000%. Right now it is rising in the Past day window in Germany.

👕 shirt POD Generic product

First seen: 31 Oct 2022; 3 years ago
Last seen: 19 Sep 2026; 19 Sep 12:00 UTC
Times recorded: 17; 12 window/country combos
Peak: 33,950%; 9 Dec 2024
Countries: 🇬🇧 🇨🇦 🇦🇺 🇩🇪; GB, CA, AU, DE
Windows: 4H · 1D · 7D · 30D · 90D; ever rising in

Right now (last 24 hours)

1D 🇩🇪 Germany best 1,700%

Last 90 daysLast 24 months

Highest growth recorded each day, across every window and country.Highest growth recorded in each month.

Same period in 2025

22 Jun 2025 – 19 Sep 2025 · peak 6,100%

Same period in 2024

22 Jun 2024 – 19 Sep 2024 · peak 14,150%

Tracking coverage has grown over the years (more niches, countries and time windows), so earlier years can under-count.

Search demand by month

Google Ads · data through Jul 2026

Demand holds up year-round: around 8,100 searches a month, at its best 14,800 in Nov 2023.

~8,100 searches/month on average Ad competition: High

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FAQ

When did "ugly shirt" start trending?: Google Trends first listed it as a rising search on 31 October 2022 in the United Kingdom, Canada, Australia, Germany. It has been recorded 17 times since, peaking at 33,950% on 9 December 2024.
Where is "ugly shirt" rising right now?: In the last 24 hours it appeared in the Past day window for Germany, with a best growth of 1,700%.
How does this year compare with last year?: Over the same 90 days in previous years its best daily growth was 6,100% in 2025, 14,150% in 2024, against 1,700% in the last 90 days — a recurring window worth planning for.
How many people search for "ugly shirt"?: Google Ads counted an average of 8,100 searches a month over the year to Jul 2026, peaking at 14,800 in Nov 2023. Demand holds up across the year.
Can I put "ugly shirt" on a shirt or a listing?: It is a generic product term, so the trademark risk is low; the design itself has to be the reason to buy.
Is it a good keyword for print-on-demand designs?: It passes the print-on-demand filter (people search for it together with shirts); 8 related rising searches about "ugly" are listed below. Check the trademark status of any brand or name in the phrase before using it on a listing.

Source: Google Trends rising searches. Updated 19 Sep 2026, 14:54 UTC.