When did "ugg sweater" start trending?

Google Trends first listed it as a rising search on 14 September 2023 in the US, the United Kingdom, Canada, Australia. It has been recorded 585 times since, peaking at 236,100% on 11 November 2024.

Where is "ugg sweater" rising right now?

Nowhere in the last 24 hours. It was last seen rising on 15 September 2026 (US, GB, CA, AU).

How does this year compare with last year?

Over the same 90 days in previous years its best daily growth was 28,550% in 2025, 22,450% in 2024, against 18,400% in the last 90 days — a recurring window worth planning for.

How many people search for "ugg sweater"?

Google Ads counted an average of 8,100 searches a month over the year to Jul 2024, peaking at 27,100 in Dec 2023. Demand is seasonal — plan for November–December and have listings live by September.

Can I put "ugg sweater" on a shirt or a listing?

Probably not as written: the phrase names a brand, so a listing that uses the brand name risks a takedown. Design around the style or the topic people want, not the name.

Is it a good keyword for print-on-demand designs?

It passes the print-on-demand filter (people search for it together with sweatshirts, sweaters, hoodies); 6 related rising searches about "ugg" are listed below. Check the trademark status of any brand or name in the phrase before using it on a listing.

ugg sweater

Google Trends rising search · first seen 14 Sep 2023

"ugg sweater" is a search that Google Trends flagged as rising among people searching for sweatshirts, sweaters and hoodies, first seen on 14 Sep 2023 in the US, the United Kingdom, Canada and Australia. It has been recorded 585 times since; its biggest jump was 236,100% on 11 Nov 2024 — a Breakout, Google's label for growth above 5,000%. It was last seen rising on 15 Sep 2026.

🧥 sweatshirt 🧶 sweater 🦸 hoodie POD Brand + product

First seen: 14 Sep 2023; 3 years ago
Last seen: 15 Sep 2026; 2 days ago
Times recorded: 585; 29 window/country combos
Peak: 236,100%; 11 Nov 2024
Countries: 🇺🇸 🇬🇧 🇨🇦 🇦🇺; US, GB, CA, AU
Windows: 1H · 4H · 1D · 7D · 30D · 90D · 12M · 5Y; ever rising in

Right now (last 24 hours)

Not in any rising list in the last 24 hours. Last seen 2 days ago.

Last 90 daysLast 24 months

Highest growth recorded each day, across every window and country.Highest growth recorded in each month.

Same period in 2025

20 Jun 2025 – 17 Sep 2025 · peak 28,550%

Same period in 2024

20 Jun 2024 – 17 Sep 2024 · peak 22,450%

Tracking coverage has grown over the years (more niches, countries and time windows), so earlier years can under-count.

Search demand by month

Google Ads · data through Jul 2024

Searches peak in November–December — 27,100 a month at the top against ~1,300 in June, the quietest month. To catch the season, listings should be live by September.

~8,100 searches/month on average Ad competition: High

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FAQ

When did "ugg sweater" start trending?: Google Trends first listed it as a rising search on 14 September 2023 in the US, the United Kingdom, Canada, Australia. It has been recorded 585 times since, peaking at 236,100% on 11 November 2024.
Where is "ugg sweater" rising right now?: Nowhere in the last 24 hours. It was last seen rising on 15 September 2026 (US, GB, CA, AU).
How does this year compare with last year?: Over the same 90 days in previous years its best daily growth was 28,550% in 2025, 22,450% in 2024, against 18,400% in the last 90 days — a recurring window worth planning for.
How many people search for "ugg sweater"?: Google Ads counted an average of 8,100 searches a month over the year to Jul 2024, peaking at 27,100 in Dec 2023. Demand is seasonal — plan for November–December and have listings live by September.
Can I put "ugg sweater" on a shirt or a listing?: Probably not as written: the phrase names a brand, so a listing that uses the brand name risks a takedown. Design around the style or the topic people want, not the name.
Is it a good keyword for print-on-demand designs?: It passes the print-on-demand filter (people search for it together with sweatshirts, sweaters, hoodies); 6 related rising searches about "ugg" are listed below. Check the trademark status of any brand or name in the phrase before using it on a listing.

Source: Google Trends rising searches. Updated 17 Sep 2026, 19:16 UTC.