When did "ugg sweater" start trending?

Google Trends first listed it as a rising search on 14 September 2023 in the US, the United Kingdom, Canada, Australia. It has been recorded 592 times since, peaking at 236,100% on 11 November 2024.

Where is "ugg sweater" rising right now?

In the last 24 hours it appeared in the Past 4 hours window for the US, with a best growth of 70%.

How does this year compare with last year?

Over the same 90 days in previous years its best daily growth was 35,150% in 2025, 120,050% in 2024, against 18,400% in the last 90 days — a recurring window worth planning for.

How many people search for "ugg sweater"?

Google Ads counted an average of 8,100 searches a month over the year to Jul 2024, peaking at 27,100 in Dec 2023. Demand is seasonal — plan for November–December and have listings live by September.

Can I put "ugg sweater" on a shirt or a listing?

Probably not as written: the phrase names a brand, so a listing that uses the brand name risks a takedown. Design around the style or the topic people want, not the name.

Is it a good keyword for print-on-demand designs?

It passes the print-on-demand filter (people search for it together with sweatshirts, sweaters, hoodies); 6 related rising searches about "ugg" are listed below. Check the trademark status of any brand or name in the phrase before using it on a listing.

ugg sweater

Google Trends rising search · first seen 14 Sep 2023

"ugg sweater" is a search that Google Trends flagged as rising among people searching for sweatshirts, sweaters and hoodies, first seen on 14 Sep 2023 in the US, the United Kingdom, Canada and Australia. It has been recorded 592 times since; its biggest jump was 236,100% on 11 Nov 2024 — a Breakout, Google's label for growth above 5,000%. Right now it is rising in the Past 4 hours window in the US.

🧥 sweatshirt 🧶 sweater 🦸 hoodie POD Brand + product

First seen: 14 Sep 2023; 3 years ago
Last seen: 8 Oct 2026; 8 Oct 04:00 UTC
Times recorded: 592; 29 window/country combos
Peak: 236,100%; 11 Nov 2024
Countries: 🇺🇸 🇬🇧 🇨🇦 🇦🇺; US, GB, CA, AU
Windows: 1H · 4H · 1D · 7D · 30D · 90D · 12M · 5Y; ever rising in

Right now (last 24 hours)

4H 🇺🇸 United States best 70%

Last 90 daysLast 24 months

Highest growth recorded each day, across every window and country.Highest growth recorded in each month.

Same period in 2025

11 Jul 2025 – 8 Oct 2025 · peak 35,150%

Same period in 2024

11 Jul 2024 – 8 Oct 2024 · peak 120,050%

Tracking coverage has grown over the years (more niches, countries and time windows), so earlier years can under-count.

Search demand by month

Google Ads · data through Jul 2024

Searches peak in November–December — 27,100 a month at the top against ~1,300 in June, the quietest month. To catch the season, listings should be live by September.

~8,100 searches/month on average Ad competition: High

Search "ugg sweater" on

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FAQ

When did "ugg sweater" start trending?: Google Trends first listed it as a rising search on 14 September 2023 in the US, the United Kingdom, Canada, Australia. It has been recorded 592 times since, peaking at 236,100% on 11 November 2024.
Where is "ugg sweater" rising right now?: In the last 24 hours it appeared in the Past 4 hours window for the US, with a best growth of 70%.
How does this year compare with last year?: Over the same 90 days in previous years its best daily growth was 35,150% in 2025, 120,050% in 2024, against 18,400% in the last 90 days — a recurring window worth planning for.
How many people search for "ugg sweater"?: Google Ads counted an average of 8,100 searches a month over the year to Jul 2024, peaking at 27,100 in Dec 2023. Demand is seasonal — plan for November–December and have listings live by September.
Can I put "ugg sweater" on a shirt or a listing?: Probably not as written: the phrase names a brand, so a listing that uses the brand name risks a takedown. Design around the style or the topic people want, not the name.
Is it a good keyword for print-on-demand designs?: It passes the print-on-demand filter (people search for it together with sweatshirts, sweaters, hoodies); 6 related rising searches about "ugg" are listed below. Check the trademark status of any brand or name in the phrase before using it on a listing.

Source: Google Trends rising searches. Updated 8 Oct 2026, 08:35 UTC.