When did "turtleneck sweater" start trending?

Google Trends first listed it as a rising search on 1 September 2023 in the US, the United Kingdom, Canada, Australia, Germany, France. It has been recorded 2,208 times since, peaking at 365,400% on 14 October 2025.

Where is "turtleneck sweater" rising right now?

Nowhere in the last 24 hours. It was last seen rising on 8 October 2026 (US, GB, CA, AU, DE, FR).

How does this year compare with last year?

Over the same 90 days in previous years its best daily growth was 288,050% in 2025, 233,950% in 2024, against 247,450% in the last 90 days — a recurring window worth planning for.

How many people search for "turtleneck sweater"?

Google Ads counted an average of 90,500 searches a month over the year to Jul 2024, peaking at 201,000 in Nov 2023. Demand is seasonal — plan for November–January and have listings live by September.

Can I put "turtleneck sweater" on a shirt or a listing?

It is a generic product term, so the trademark risk is low; the design itself has to be the reason to buy.

Is it a good keyword for print-on-demand designs?

It passes the print-on-demand filter (people search for it together with shirts, sweaters); 8 related rising searches about "turtleneck" are listed below. Check the trademark status of any brand or name in the phrase before using it on a listing.

turtleneck sweater

Google Trends rising search · first seen 1 Sep 2023

"turtleneck sweater" is a search that Google Trends flagged as rising among people searching for shirts and sweaters, first seen on 1 Sep 2023 in the US, the United Kingdom, Canada, Australia, Germany and France. It has been recorded 2,208 times since; its biggest jump was 365,400% on 14 Oct 2025 — a Breakout, Google's label for growth above 5,000%. It was last seen rising on 8 Oct 2026.

👕 shirt 🧶 sweater POD Generic product

First seen: 1 Sep 2023; 3 years ago
Last seen: 8 Oct 2026; 1 day ago
Times recorded: 2,208; 38 window/country combos
Peak: 365,400%; 14 Oct 2025
Countries: 🇺🇸 🇬🇧 🇨🇦 🇦🇺 🇩🇪 🇫🇷; US, GB, CA, AU, DE, FR
Windows: 1H · 4H · 1D · 7D · 30D · 90D · 12M · 5Y; ever rising in

Right now (last 24 hours)

Not in any rising list in the last 24 hours. Last seen 1 day ago.

Last 90 daysLast 24 months

Highest growth recorded each day, across every window and country.Highest growth recorded in each month.

Same period in 2025

12 Jul 2025 – 9 Oct 2025 · peak 288,050%

Same period in 2024

12 Jul 2024 – 9 Oct 2024 · peak 233,950%

Tracking coverage has grown over the years (more niches, countries and time windows), so earlier years can under-count.

Search demand by month

Google Ads · data through Jul 2024

Searches peak in November–January — 201,000 a month at the top against ~33,100 in May, the quietest month. To catch the season, listings should be live by September.

~90,500 searches/month on average Ad competition: High

Search "turtleneck sweater" on

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FAQ

When did "turtleneck sweater" start trending?: Google Trends first listed it as a rising search on 1 September 2023 in the US, the United Kingdom, Canada, Australia, Germany, France. It has been recorded 2,208 times since, peaking at 365,400% on 14 October 2025.
Where is "turtleneck sweater" rising right now?: Nowhere in the last 24 hours. It was last seen rising on 8 October 2026 (US, GB, CA, AU, DE, FR).
How does this year compare with last year?: Over the same 90 days in previous years its best daily growth was 288,050% in 2025, 233,950% in 2024, against 247,450% in the last 90 days — a recurring window worth planning for.
How many people search for "turtleneck sweater"?: Google Ads counted an average of 90,500 searches a month over the year to Jul 2024, peaking at 201,000 in Nov 2023. Demand is seasonal — plan for November–January and have listings live by September.
Can I put "turtleneck sweater" on a shirt or a listing?: It is a generic product term, so the trademark risk is low; the design itself has to be the reason to buy.
Is it a good keyword for print-on-demand designs?: It passes the print-on-demand filter (people search for it together with shirts, sweaters); 8 related rising searches about "turtleneck" are listed below. Check the trademark status of any brand or name in the phrase before using it on a listing.

Source: Google Trends rising searches. Updated 9 Oct 2026, 18:50 UTC.