When did "turtleneck sweater" start trending?

Google Trends first listed it as a rising search on 1 September 2023 in the US, the United Kingdom, Canada, Australia, Germany, France. It has been recorded 2,258 times since, peaking at 365,400% on 14 October 2025.

Where is "turtleneck sweater" rising right now?

In the last 24 hours it appeared in the Past 90 days window for the United Kingdom, with a best growth of 60%.

How does this year compare with last year?

Over the same 90 days in previous years its best daily growth was 365,400% in 2025, 233,950% in 2024, against 247,450% in the last 90 days — a recurring window worth planning for.

How many people search for "turtleneck sweater"?

Google Ads counted an average of 60,500 searches a month over the year to Sep 2026, peaking at 246,000 in Dec 2022. Demand is seasonal — plan for November–January and have listings live by September.

Can I put "turtleneck sweater" on a shirt or a listing?

It is a generic product term, so the trademark risk is low; the design itself has to be the reason to buy.

Is it a good keyword for print-on-demand designs?

It passes the print-on-demand filter (people search for it together with shirts, sweaters); 8 related rising searches about "turtleneck" are listed below. Check the trademark status of any brand or name in the phrase before using it on a listing.

turtleneck sweater

Google Trends rising search · first seen 1 Sep 2023

"turtleneck sweater" is a search that Google Trends flagged as rising among people searching for shirts and sweaters, first seen on 1 Sep 2023 in the US, the United Kingdom, Canada, Australia, Germany and France. It has been recorded 2,258 times since; its biggest jump was 365,400% on 14 Oct 2025 — a Breakout, Google's label for growth above 5,000%. Right now it is rising in the Past 90 days window in the United Kingdom.

👕 shirt 🧶 sweater POD Generic product

First seen: 1 Sep 2023; 3 years ago
Last seen: 30 Oct 2026; 30 Oct 00:01 UTC
Times recorded: 2,258; 38 window/country combos
Peak: 365,400%; 14 Oct 2025
Countries: 🇺🇸 🇬🇧 🇨🇦 🇦🇺 🇩🇪 🇫🇷; US, GB, CA, AU, DE, FR
Windows: 1H · 4H · 1D · 7D · 30D · 90D · 12M · 5Y; ever rising in

Right now (last 24 hours)

90D 🇬🇧 United Kingdom best 60%

Last 90 daysLast 24 months

Highest growth recorded each day, across every window and country.Highest growth recorded in each month.

Same period in 2025

2 Aug 2025 – 30 Oct 2025 · peak 365,400%

Same period in 2024

2 Aug 2024 – 30 Oct 2024 · peak 233,950%

Tracking coverage has grown over the years (more niches, countries and time windows), so earlier years can under-count.

Search demand by month

Google Ads · data through Sep 2026

Searches peak in November–January — 246,000 a month at the top against ~31,600 in June, the quietest month. To catch the season, listings should be live by September.

~60,500 searches/month on average Ad competition: High

Search "turtleneck sweater" on

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FAQ

When did "turtleneck sweater" start trending?: Google Trends first listed it as a rising search on 1 September 2023 in the US, the United Kingdom, Canada, Australia, Germany, France. It has been recorded 2,258 times since, peaking at 365,400% on 14 October 2025.
Where is "turtleneck sweater" rising right now?: In the last 24 hours it appeared in the Past 90 days window for the United Kingdom, with a best growth of 60%.
How does this year compare with last year?: Over the same 90 days in previous years its best daily growth was 365,400% in 2025, 233,950% in 2024, against 247,450% in the last 90 days — a recurring window worth planning for.
How many people search for "turtleneck sweater"?: Google Ads counted an average of 60,500 searches a month over the year to Sep 2026, peaking at 246,000 in Dec 2022. Demand is seasonal — plan for November–January and have listings live by September.
Can I put "turtleneck sweater" on a shirt or a listing?: It is a generic product term, so the trademark risk is low; the design itself has to be the reason to buy.
Is it a good keyword for print-on-demand designs?: It passes the print-on-demand filter (people search for it together with shirts, sweaters); 8 related rising searches about "turtleneck" are listed below. Check the trademark status of any brand or name in the phrase before using it on a listing.

Source: Google Trends rising searches. Updated 30 Oct 2026, 14:54 UTC.