Google Trends rising search · first seen 12 Aug 2023
"sweaty betty sweatshirt" is a search that Google Trends flagged as rising among people searching for sweatshirts, first seen on 12 Aug 2023 in the US and the United Kingdom. It has been recorded 118 times since; its biggest jump was 132,650% on 28 Dec 2024 — a Breakout, Google's label for growth above 5,000%. It was last seen rising on 23 Oct 2026.
Why it is trending, trademark risk, 10 design angles and keywords. Opens your own ChatGPT, Claude or Perplexity with the data and a ready-made brief — nothing is sent from this site.
When did "sweaty betty sweatshirt" start trending?
Google Trends first listed it as a rising search on 12 August 2023 in the US, the United Kingdom. It has been recorded 118 times since, peaking at 132,650% on 28 December 2024.
Where is "sweaty betty sweatshirt" rising right now?
Nowhere in the last 24 hours. It was last seen rising on 23 October 2026 (US, GB).
How does this year compare with last year?
Over the same 90 days in previous years its best daily growth was 60,650% in 2024, against 7,400% in the last 90 days — a recurring window worth planning for.
How many people search for "sweaty betty sweatshirt"?
Google Ads counted an average of 1,900 searches a month over the year to Aug 2026, peaking at 4,400 in Dec 2024. Demand holds up across the year.
Can I put "sweaty betty sweatshirt" on a shirt or a listing?
Probably not as written: the phrase names a brand, so a listing that uses the brand name risks a takedown. Design around the style or the topic people want, not the name.
Is it a good keyword for print-on-demand designs?
It passes the print-on-demand filter (people search for it together with sweatshirts); 1 related rising searches about "sweaty" are listed below. Check the trademark status of any brand or name in the phrase before using it on a listing.
Source: Google Trends rising searches. Updated 30 Oct 2026, 22:36 UTC.