Google Trends rising search · first seen 27 Apr 2024
"st john's bay sweater" is a search that Google Trends flagged as rising among people searching for sweaters, first seen on 27 Apr 2024 in the US, the United Kingdom and Australia. It has been recorded 124 times since; its biggest jump was 21,750% on 4 Oct 2025 — a Breakout, Google's label for growth above 5,000%. It was last seen rising on 3 Oct 2026.
Tracking coverage has grown over the years (more niches, countries and time windows), so earlier years can under-count.
Search demand by month
Google Ads · data through Aug 2026
Searches peak in October–December — 8,100 a month at the top against ~1,225 in June, the quietest month. To catch the season, listings should be live by August.
Why it is trending, trademark risk, 10 design angles and keywords. Opens your own ChatGPT, Claude or Perplexity with the data and a ready-made brief — nothing is sent from this site.
Google Trends first listed it as a rising search on 27 April 2024 in the US, the United Kingdom, Australia. It has been recorded 124 times since, peaking at 21,750% on 4 October 2025.
Where is "st john's bay sweater" rising right now?
Nowhere in the last 24 hours. It was last seen rising on 3 October 2026 (US, GB, AU).
How does this year compare with last year?
Over the same 90 days in previous years its best daily growth was 21,750% in 2025, against 750% in the last 90 days — a recurring window worth planning for.
How many people search for "st john's bay sweater"?
Google Ads counted an average of 3,600 searches a month over the year to Aug 2026, peaking at 8,100 in Dec 2024. Demand is seasonal — plan for October–December and have listings live by August.
Can I put "st john's bay sweater" on a shirt or a listing?
Probably not as written: the phrase names a brand, so a listing that uses the brand name risks a takedown. Design around the style or the topic people want, not the name.
Is it a good keyword for print-on-demand designs?
It passes the print-on-demand filter (people search for it together with sweaters). Check the trademark status of any brand or name in the phrase before using it on a listing.
Source: Google Trends rising searches. Updated 9 Oct 2026, 20:48 UTC.