When did "secret santa gift" start trending?

Google Trends first listed it as a rising search on 31 October 2023 in the US, the United Kingdom, Australia. It has been recorded 117 times since, peaking at 90,400% on 15 November 2024.

Where is "secret santa gift" rising right now?

Nowhere in the last 24 hours. It was last seen rising on 12 October 2026 (US, GB, AU).

How does this year compare with last year?

Its rising windows were quiet in the same 90-day period last year — but monthly search volume peaks in December, so expect it to come back for the season rather than repeat this exact window.

How many people search for "secret santa gift"?

Google Ads counted an average of 74,000 searches a month over the year to Aug 2026, peaking at 1,000,000 in Dec 2022. Demand is seasonal — plan for December and have listings live by October.

Can I put "secret santa gift" on a shirt or a listing?

It is a generic product term, so the trademark risk is low; the design itself has to be the reason to buy.

Is it a good keyword for print-on-demand designs?

It passes the print-on-demand filter (people search for it together with gifts); 4 related rising searches about "secret" are listed below. Check the trademark status of any brand or name in the phrase before using it on a listing.

secret santa gift

Google Trends rising search · first seen 31 Oct 2023

"secret santa gift" is a search that Google Trends flagged as rising among people searching for gifts, first seen on 31 Oct 2023 in the US, the United Kingdom and Australia. It has been recorded 117 times since; its biggest jump was 90,400% on 15 Nov 2024 — a Breakout, Google's label for growth above 5,000%. It was last seen rising on 12 Oct 2026.

🎁 gift POD Generic product

First seen: 31 Oct 2023; 2 years ago
Last seen: 12 Oct 2026; 2 weeks ago
Times recorded: 117; 11 window/country combos
Peak: 90,400%; 15 Nov 2024
Countries: 🇺🇸 🇬🇧 🇦🇺; US, GB, AU
Windows: 1H · 4H · 1D · 7D · 30D · 90D; ever rising in

Right now (last 24 hours)

Not in any rising list in the last 24 hours. Last seen 2 weeks ago.

Last 90 daysLast 24 months

Highest growth recorded each day, across every window and country.Highest growth recorded in each month.

Search demand by month

Google Ads · data through Aug 2026

Searches peak in December — 1,000,000 a month at the top against ~2,775 in June, the quietest month. To catch the season, listings should be live by October.

~74,000 searches/month on average Ad competition: High

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FAQ

When did "secret santa gift" start trending?: Google Trends first listed it as a rising search on 31 October 2023 in the US, the United Kingdom, Australia. It has been recorded 117 times since, peaking at 90,400% on 15 November 2024.
Where is "secret santa gift" rising right now?: Nowhere in the last 24 hours. It was last seen rising on 12 October 2026 (US, GB, AU).
How does this year compare with last year?: Its rising windows were quiet in the same 90-day period last year — but monthly search volume peaks in December, so expect it to come back for the season rather than repeat this exact window.
How many people search for "secret santa gift"?: Google Ads counted an average of 74,000 searches a month over the year to Aug 2026, peaking at 1,000,000 in Dec 2022. Demand is seasonal — plan for December and have listings live by October.
Can I put "secret santa gift" on a shirt or a listing?: It is a generic product term, so the trademark risk is low; the design itself has to be the reason to buy.
Is it a good keyword for print-on-demand designs?: It passes the print-on-demand filter (people search for it together with gifts); 4 related rising searches about "secret" are listed below. Check the trademark status of any brand or name in the phrase before using it on a listing.

Source: Google Trends rising searches. Updated 30 Oct 2026, 21:09 UTC.