Google Trends rising search · first seen 3 Sep 2023
"plaid hoodie" is a search that Google Trends flagged as rising among people searching for hoodies, first seen on 3 Sep 2023 in the US, the United Kingdom, Canada and Australia. It has been recorded 9 times since; its biggest jump was 42,400% on 6 Sep 2026 — a Breakout, Google's label for growth above 5,000%. Right now it is rising in the Past 4 hours window in the US.
Tracking coverage has grown over the years (more niches, countries and time windows), so earlier years can under-count.
Search demand by month
Google Ads · data through Jul 2024
Searches peak in October–December — 6,600 a month at the top against ~1,000 in June, the quietest month. To catch the season, listings should be live by August.
Why it is trending, trademark risk, 10 design angles and keywords. Opens your own ChatGPT, Claude or Perplexity with the data and a ready-made brief — nothing is sent from this site.
Google Trends first listed it as a rising search on 3 September 2023 in the US, the United Kingdom, Canada, Australia. It has been recorded 9 times since, peaking at 42,400% on 6 September 2026.
Where is "plaid hoodie" rising right now?
In the last 24 hours it appeared in the Past 4 hours window for the US, with a best growth of 90%.
How does this year compare with last year?
Over the same 90 days in previous years its best daily growth was 80% in 2025, against 42,400% in the last 90 days — a recurring window worth planning for.
How many people search for "plaid hoodie"?
Google Ads counted an average of 2,900 searches a month over the year to Jul 2024, peaking at 6,600 in Nov 2023. Demand is seasonal — plan for October–December and have listings live by August.
Can I put "plaid hoodie" on a shirt or a listing?
It is a generic product term, so the trademark risk is low; the design itself has to be the reason to buy.
Is it a good keyword for print-on-demand designs?
It passes the print-on-demand filter (people search for it together with hoodies); 8 related rising searches about "plaid" are listed below. Check the trademark status of any brand or name in the phrase before using it on a listing.
Source: Google Trends rising searches. Updated 18 Sep 2026, 13:12 UTC.