When did "h&m sweatshirt" start trending?

Google Trends first listed it as a rising search on 8 August 2023 in the US, the United Kingdom, Canada, Australia, Germany. It has been recorded 100 times since, peaking at 182,750% on 1 January 2025.

Where is "h&m sweatshirt" rising right now?

Nowhere in the last 24 hours. It was last seen rising on 28 October 2026 (US, GB, CA, AU, DE).

How does this year compare with last year?

Over the same 90 days in previous years its best daily growth was 98,850% in 2024, against 200% in the last 90 days — a recurring window worth planning for.

How many people search for "h&m sweatshirt"?

Google Ads counted an average of 18,100 searches a month over the year to Sep 2026, peaking at 60,500 in Nov 2022. Demand is seasonal — plan for October–December and have listings live by August.

Can I put "h&m sweatshirt" on a shirt or a listing?

Probably not as written: the phrase names a brand, so a listing that uses the brand name risks a takedown. Design around the style or the topic people want, not the name.

Is it a good keyword for print-on-demand designs?

It passes the print-on-demand filter (people search for it together with sweatshirts). Check the trademark status of any brand or name in the phrase before using it on a listing.

h&m sweatshirt

Google Trends rising search · first seen 8 Aug 2023

"h&m sweatshirt" is a search that Google Trends flagged as rising among people searching for sweatshirts, first seen on 8 Aug 2023 in the US, the United Kingdom, Canada, Australia and Germany. It has been recorded 100 times since; its biggest jump was 182,750% on 1 Jan 2025 — a Breakout, Google's label for growth above 5,000%. It was last seen rising on 28 Oct 2026.

🧥 sweatshirt POD Brand + product

First seen: 8 Aug 2023; 3 years ago
Last seen: 28 Oct 2026; 2 days ago
Times recorded: 100; 22 window/country combos
Peak: 182,750%; 1 Jan 2025
Countries: 🇺🇸 🇬🇧 🇨🇦 🇦🇺 🇩🇪; US, GB, CA, AU, DE
Windows: 1H · 4H · 1D · 7D · 30D · 90D · 12M · 5Y; ever rising in

Right now (last 24 hours)

Not in any rising list in the last 24 hours. Last seen 2 days ago.

Last 90 daysLast 24 months

Highest growth recorded each day, across every window and country.Highest growth recorded in each month.

Same period in 2024

2 Aug 2024 – 30 Oct 2024 · peak 98,850%

Tracking coverage has grown over the years (more niches, countries and time windows), so earlier years can under-count.

Search demand by month

Google Ads · data through Sep 2026

Searches peak in October–December — 60,500 a month at the top against ~9,175 in May, the quietest month. To catch the season, listings should be live by August.

~18,100 searches/month on average Ad competition: High

Search "h&m sweatshirt" on

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FAQ

When did "h&m sweatshirt" start trending?: Google Trends first listed it as a rising search on 8 August 2023 in the US, the United Kingdom, Canada, Australia, Germany. It has been recorded 100 times since, peaking at 182,750% on 1 January 2025.
Where is "h&m sweatshirt" rising right now?: Nowhere in the last 24 hours. It was last seen rising on 28 October 2026 (US, GB, CA, AU, DE).
How does this year compare with last year?: Over the same 90 days in previous years its best daily growth was 98,850% in 2024, against 200% in the last 90 days — a recurring window worth planning for.
How many people search for "h&m sweatshirt"?: Google Ads counted an average of 18,100 searches a month over the year to Sep 2026, peaking at 60,500 in Nov 2022. Demand is seasonal — plan for October–December and have listings live by August.
Can I put "h&m sweatshirt" on a shirt or a listing?: Probably not as written: the phrase names a brand, so a listing that uses the brand name risks a takedown. Design around the style or the topic people want, not the name.
Is it a good keyword for print-on-demand designs?: It passes the print-on-demand filter (people search for it together with sweatshirts). Check the trademark status of any brand or name in the phrase before using it on a listing.

Source: Google Trends rising searches. Updated 30 Oct 2026, 14:55 UTC.