Google Trends rising search · first seen 8 Aug 2023
"h&m sweatshirt" is a search that Google Trends flagged as rising among people searching for sweatshirts, first seen on 8 Aug 2023 in the US, the United Kingdom, Canada, Australia and Germany. It has been recorded 83 times since; its biggest jump was 182,750% on 1 Jan 2025 — a Breakout, Google's label for growth above 5,000%. Right now it is rising in the Past 30 days window in Germany.
Tracking coverage has grown over the years (more niches, countries and time windows), so earlier years can under-count.
Search demand by month
Google Ads · data through Jul 2024
Searches peak in October–December — 60,500 a month at the top against ~8,100 in May, the quietest month. To catch the season, listings should be live by August.
Why it is trending, trademark risk, 10 design angles and keywords. Opens your own ChatGPT, Claude or Perplexity with the data and a ready-made brief — nothing is sent from this site.
Google Trends first listed it as a rising search on 8 August 2023 in the US, the United Kingdom, Canada, Australia, Germany. It has been recorded 83 times since, peaking at 182,750% on 1 January 2025.
Where is "h&m sweatshirt" rising right now?
In the last 24 hours it appeared in the Past 30 days window for Germany, with a best growth of 130%.
How does this year compare with last year?
Over the same 90 days in previous years its best daily growth was 250% in 2024, against 130% in the last 90 days — a recurring window worth planning for.
How many people search for "h&m sweatshirt"?
Google Ads counted an average of 22,200 searches a month over the year to Jul 2024, peaking at 60,500 in Nov 2023. Demand is seasonal — plan for October–December and have listings live by August.
Can I put "h&m sweatshirt" on a shirt or a listing?
Probably not as written: the phrase names a brand, so a listing that uses the brand name risks a takedown. Design around the style or the topic people want, not the name.
Is it a good keyword for print-on-demand designs?
It passes the print-on-demand filter (people search for it together with sweatshirts). Check the trademark status of any brand or name in the phrase before using it on a listing.
Source: Google Trends rising searches. Updated 19 Sep 2026, 07:38 UTC.