When did "h&m sweater dress" start trending?

Google Trends first listed it as a rising search on 9 September 2023 in the US, the United Kingdom, Canada, Australia. It has been recorded 872 times since, peaking at 339,450% on 8 July 2025.

Where is "h&m sweater dress" rising right now?

Nowhere in the last 24 hours. It was last seen rising on 2 September 2026 (US, GB, CA, AU).

How does this year compare with last year?

Over the same 90 days in previous years its best daily growth was 58,450% in 2025, 53,750% in 2024, against 28,800% in the last 90 days — a recurring window worth planning for.

How many people search for "h&m sweater dress"?

Google Ads counted an average of 1,000 searches a month over the year to Aug 2026, peaking at 14,800 in Nov 2023. Demand is seasonal — plan for September–November and have listings live by July.

Can I put "h&m sweater dress" on a shirt or a listing?

Probably not as written: the phrase names a brand, so a listing that uses the brand name risks a takedown. Design around the style or the topic people want, not the name.

Is it a good keyword for print-on-demand designs?

It passes the print-on-demand filter (people search for it together with sweaters); 8 related rising searches about "dress" are listed below. Check the trademark status of any brand or name in the phrase before using it on a listing.

h&m sweater dress

Google Trends rising search · first seen 9 Sep 2023

"h&m sweater dress" is a search that Google Trends flagged as rising among people searching for sweaters, first seen on 9 Sep 2023 in the US, the United Kingdom, Canada and Australia. It has been recorded 872 times since; its biggest jump was 339,450% on 8 Jul 2025 — a Breakout, Google's label for growth above 5,000%. It was last seen rising on 2 Sep 2026.

🧶 sweater POD Brand + product

First seen: 9 Sep 2023; 3 years ago
Last seen: 2 Sep 2026; 1 month ago
Times recorded: 872; 17 window/country combos
Peak: 339,450%; 8 Jul 2025
Countries: 🇺🇸 🇬🇧 🇨🇦 🇦🇺; US, GB, CA, AU
Windows: 1H · 4H · 1D · 7D · 30D · 90D; ever rising in

Right now (last 24 hours)

Not in any rising list in the last 24 hours. Last seen 1 month ago.

Last 90 daysLast 24 months

Highest growth recorded each day, across every window and country.Highest growth recorded in each month.

Same period in 2025

13 Jul 2025 – 10 Oct 2025 · peak 58,450%

Same period in 2024

13 Jul 2024 – 10 Oct 2024 · peak 53,750%

Tracking coverage has grown over the years (more niches, countries and time windows), so earlier years can under-count.

Search demand by month

Google Ads · data through Aug 2026

Searches peak in September–November — 14,800 a month at the top against ~230 in June, the quietest month. To catch the season, listings should be live by July.

~1,000 searches/month on average Ad competition: High

Search "h&m sweater dress" on

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FAQ

When did "h&m sweater dress" start trending?: Google Trends first listed it as a rising search on 9 September 2023 in the US, the United Kingdom, Canada, Australia. It has been recorded 872 times since, peaking at 339,450% on 8 July 2025.
Where is "h&m sweater dress" rising right now?: Nowhere in the last 24 hours. It was last seen rising on 2 September 2026 (US, GB, CA, AU).
How does this year compare with last year?: Over the same 90 days in previous years its best daily growth was 58,450% in 2025, 53,750% in 2024, against 28,800% in the last 90 days — a recurring window worth planning for.
How many people search for "h&m sweater dress"?: Google Ads counted an average of 1,000 searches a month over the year to Aug 2026, peaking at 14,800 in Nov 2023. Demand is seasonal — plan for September–November and have listings live by July.
Can I put "h&m sweater dress" on a shirt or a listing?: Probably not as written: the phrase names a brand, so a listing that uses the brand name risks a takedown. Design around the style or the topic people want, not the name.
Is it a good keyword for print-on-demand designs?: It passes the print-on-demand filter (people search for it together with sweaters); 8 related rising searches about "dress" are listed below. Check the trademark status of any brand or name in the phrase before using it on a listing.

Source: Google Trends rising searches. Updated 10 Oct 2026, 07:37 UTC.