When did "h&m sweater" start trending?

Google Trends first listed it as a rising search on 1 September 2023 in the US, the United Kingdom, Canada, Australia. It has been recorded 68 times since, peaking at 102,450% on 3 January 2026.

Where is "h&m sweater" rising right now?

Nowhere in the last 24 hours. It was last seen rising on 31 August 2026 (US, GB, CA, AU).

How does this year compare with last year?

Over the same 90 days in previous years its best daily growth was 100% in 2025, 600% in 2024, against 50% in the last 90 days — a recurring window worth planning for.

How many people search for "h&m sweater"?

Google Ads counted an average of 22,200 searches a month over the year to Jul 2024, peaking at 40,500 in Nov 2023. Demand is seasonal — plan for October–December and have listings live by August.

Can I put "h&m sweater" on a shirt or a listing?

Probably not as written: the phrase names a brand, so a listing that uses the brand name risks a takedown. Design around the style or the topic people want, not the name.

Is it a good keyword for print-on-demand designs?

It passes the print-on-demand filter (people search for it together with sweaters). Check the trademark status of any brand or name in the phrase before using it on a listing.

h&m sweater

Google Trends rising search · first seen 1 Sep 2023

"h&m sweater" is a search that Google Trends flagged as rising among people searching for sweaters, first seen on 1 Sep 2023 in the US, the United Kingdom, Canada and Australia. It has been recorded 68 times since; its biggest jump was 102,450% on 3 Jan 2026 — a Breakout, Google's label for growth above 5,000%. It was last seen rising on 31 Aug 2026.

🧶 sweater POD Brand + product

First seen: 1 Sep 2023; 3 years ago
Last seen: 31 Aug 2026; 2 weeks ago
Times recorded: 68; 23 window/country combos
Peak: 102,450%; 3 Jan 2026
Countries: 🇺🇸 🇬🇧 🇨🇦 🇦🇺; US, GB, CA, AU
Windows: 1H · 4H · 1D · 7D · 30D · 90D · 12M · 5Y; ever rising in

Right now (last 24 hours)

Not in any rising list in the last 24 hours. Last seen 2 weeks ago.

Last 90 daysLast 24 months

Highest growth recorded each day, across every window and country.Highest growth recorded in each month.

Same period in 2025

22 Jun 2025 – 19 Sep 2025 · peak 100%

Same period in 2024

22 Jun 2024 – 19 Sep 2024 · peak 600%

Tracking coverage has grown over the years (more niches, countries and time windows), so earlier years can under-count.

Search demand by month

Google Ads · data through Jul 2024

Searches peak in October–December — 40,500 a month at the top against ~8,100 in May, the quietest month. To catch the season, listings should be live by August.

~22,200 searches/month on average Ad competition: High

Search "h&m sweater" on

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Marketplace Category

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FAQ

When did "h&m sweater" start trending?: Google Trends first listed it as a rising search on 1 September 2023 in the US, the United Kingdom, Canada, Australia. It has been recorded 68 times since, peaking at 102,450% on 3 January 2026.
Where is "h&m sweater" rising right now?: Nowhere in the last 24 hours. It was last seen rising on 31 August 2026 (US, GB, CA, AU).
How does this year compare with last year?: Over the same 90 days in previous years its best daily growth was 100% in 2025, 600% in 2024, against 50% in the last 90 days — a recurring window worth planning for.
How many people search for "h&m sweater"?: Google Ads counted an average of 22,200 searches a month over the year to Jul 2024, peaking at 40,500 in Nov 2023. Demand is seasonal — plan for October–December and have listings live by August.
Can I put "h&m sweater" on a shirt or a listing?: Probably not as written: the phrase names a brand, so a listing that uses the brand name risks a takedown. Design around the style or the topic people want, not the name.
Is it a good keyword for print-on-demand designs?: It passes the print-on-demand filter (people search for it together with sweaters). Check the trademark status of any brand or name in the phrase before using it on a listing.

Source: Google Trends rising searches. Updated 19 Sep 2026, 10:25 UTC.