When did "h&m off shoulder sweater" start trending?

Google Trends first listed it as a rising search on 10 September 2023 in the US, the United Kingdom, Canada, Australia. It has been recorded 268 times since, peaking at 96,700% on 1 December 2025.

Where is "h&m off shoulder sweater" rising right now?

Nowhere in the last 24 hours. It was last seen rising on 23 September 2026 (US, GB, CA, AU).

How does this year compare with last year?

Over the same 90 days in previous years its best daily growth was 250% in 2025, 62,000% in 2024, against 23,050% in the last 90 days — a recurring window worth planning for.

How many people search for "h&m off shoulder sweater"?

Google Ads counted an average of 4,400 searches a month over the year to Aug 2026, peaking at 33,100 in Nov 2023. Demand is seasonal — plan for November–December and have listings live by September.

Can I put "h&m off shoulder sweater" on a shirt or a listing?

Probably not as written: the phrase names a brand, so a listing that uses the brand name risks a takedown. Design around the style or the topic people want, not the name.

Is it a good keyword for print-on-demand designs?

It passes the print-on-demand filter (people search for it together with sweaters); 8 related rising searches about "off" are listed below. Check the trademark status of any brand or name in the phrase before using it on a listing.

h&m off shoulder sweater

Google Trends rising search · first seen 10 Sep 2023

"h&m off shoulder sweater" is a search that Google Trends flagged as rising among people searching for sweaters, first seen on 10 Sep 2023 in the US, the United Kingdom, Canada and Australia. It has been recorded 268 times since; its biggest jump was 96,700% on 1 Dec 2025 — a Breakout, Google's label for growth above 5,000%. It was last seen rising on 23 Sep 2026.

🧶 sweater POD Brand + product

First seen: 10 Sep 2023; 3 years ago
Last seen: 23 Sep 2026; 2 weeks ago
Times recorded: 268; 12 window/country combos
Peak: 96,700%; 1 Dec 2025
Countries: 🇺🇸 🇬🇧 🇨🇦 🇦🇺; US, GB, CA, AU
Windows: 1H · 4H · 1D · 7D · 30D · 90D · 12M; ever rising in

Right now (last 24 hours)

Not in any rising list in the last 24 hours. Last seen 2 weeks ago.

Last 90 daysLast 24 months

Highest growth recorded each day, across every window and country.Highest growth recorded in each month.

Same period in 2025

12 Jul 2025 – 9 Oct 2025 · peak 250%

Same period in 2024

12 Jul 2024 – 9 Oct 2024 · peak 62,000%

Tracking coverage has grown over the years (more niches, countries and time windows), so earlier years can under-count.

Search demand by month

Google Ads · data through Aug 2026

Searches peak in November–December — 33,100 a month at the top against ~1,700 in June, the quietest month. To catch the season, listings should be live by September.

~4,400 searches/month on average Ad competition: High

Search "h&m off shoulder sweater" on

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FAQ

When did "h&m off shoulder sweater" start trending?: Google Trends first listed it as a rising search on 10 September 2023 in the US, the United Kingdom, Canada, Australia. It has been recorded 268 times since, peaking at 96,700% on 1 December 2025.
Where is "h&m off shoulder sweater" rising right now?: Nowhere in the last 24 hours. It was last seen rising on 23 September 2026 (US, GB, CA, AU).
How does this year compare with last year?: Over the same 90 days in previous years its best daily growth was 250% in 2025, 62,000% in 2024, against 23,050% in the last 90 days — a recurring window worth planning for.
How many people search for "h&m off shoulder sweater"?: Google Ads counted an average of 4,400 searches a month over the year to Aug 2026, peaking at 33,100 in Nov 2023. Demand is seasonal — plan for November–December and have listings live by September.
Can I put "h&m off shoulder sweater" on a shirt or a listing?: Probably not as written: the phrase names a brand, so a listing that uses the brand name risks a takedown. Design around the style or the topic people want, not the name.
Is it a good keyword for print-on-demand designs?: It passes the print-on-demand filter (people search for it together with sweaters); 8 related rising searches about "off" are listed below. Check the trademark status of any brand or name in the phrase before using it on a listing.

Source: Google Trends rising searches. Updated 9 Oct 2026, 21:14 UTC.