When did "halloween costumes" start trending?

Google Trends first listed it as a rising search on 31 October 2022 in the US, the United Kingdom, Canada, Australia. It has been recorded 61 times since, peaking at 67,950% on 23 October 2024.

Where is "halloween costumes" rising right now?

Nowhere in the last 24 hours. It was last seen rising on 17 August 2026 (US, GB, CA, AU).

How does this year compare with last year?

Over the same 90 days in previous years its best daily growth was 140% in 2025, 6,000% in 2024, against 7,100% in the last 90 days — a recurring window worth planning for.

How many people search for "halloween costumes"?

Google Ads counted an average of 2,740,000 searches a month over the year to Jul 2026, peaking at 20,400,000 in Oct 2025. Demand is seasonal — plan for October and have listings live by August.

Can I put "halloween costumes" on a shirt or a listing?

It is a generic product term, so the trademark risk is low; the design itself has to be the reason to buy.

Is it a good keyword for print-on-demand designs?

It passes the print-on-demand filter (people search for it together with shirts, handmades, sweaters, hoodies); 8 related rising searches about "halloween" are listed below. Check the trademark status of any brand or name in the phrase before using it on a listing.

halloween costumes

Google Trends rising search · first seen 31 Oct 2022

"halloween costumes" is a search that Google Trends flagged as rising among people searching for shirts, handmades, sweaters and hoodies, first seen on 31 Oct 2022 in the US, the United Kingdom, Canada and Australia. It has been recorded 61 times since; its biggest jump was 67,950% on 23 Oct 2024 — a Breakout, Google's label for growth above 5,000%. It was last seen rising on 17 Aug 2026.

👕 shirt 🧵 handmade 🧶 sweater 🦸 hoodie POD Generic product

First seen: 31 Oct 2022; 3 years ago
Last seen: 17 Aug 2026; 4 weeks ago
Times recorded: 61; 36 window/country combos
Peak: 67,950%; 23 Oct 2024
Countries: 🇺🇸 🇬🇧 🇨🇦 🇦🇺; US, GB, CA, AU
Windows: 1H · 4H · 1D · 7D · 30D · 90D · 12M; ever rising in

Right now (last 24 hours)

Not in any rising list in the last 24 hours. Last seen 4 weeks ago.

Last 90 daysLast 24 months

Highest growth recorded each day, across every window and country.Highest growth recorded in each month.

Same period in 2025

20 Jun 2025 – 17 Sep 2025 · peak 140%

Same period in 2024

20 Jun 2024 – 17 Sep 2024 · peak 6,000%

Tracking coverage has grown over the years (more niches, countries and time windows), so earlier years can under-count.

Search demand by month

Google Ads · data through Jul 2026

Searches peak in October — 20,400,000 a month at the top against ~135,000 in April, the quietest month. To catch the season, listings should be live by August.

~2,740,000 searches/month on average Ad competition: High

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FAQ

When did "halloween costumes" start trending?: Google Trends first listed it as a rising search on 31 October 2022 in the US, the United Kingdom, Canada, Australia. It has been recorded 61 times since, peaking at 67,950% on 23 October 2024.
Where is "halloween costumes" rising right now?: Nowhere in the last 24 hours. It was last seen rising on 17 August 2026 (US, GB, CA, AU).
How does this year compare with last year?: Over the same 90 days in previous years its best daily growth was 140% in 2025, 6,000% in 2024, against 7,100% in the last 90 days — a recurring window worth planning for.
How many people search for "halloween costumes"?: Google Ads counted an average of 2,740,000 searches a month over the year to Jul 2026, peaking at 20,400,000 in Oct 2025. Demand is seasonal — plan for October and have listings live by August.
Can I put "halloween costumes" on a shirt or a listing?: It is a generic product term, so the trademark risk is low; the design itself has to be the reason to buy.
Is it a good keyword for print-on-demand designs?: It passes the print-on-demand filter (people search for it together with shirts, handmades, sweaters, hoodies); 8 related rising searches about "halloween" are listed below. Check the trademark status of any brand or name in the phrase before using it on a listing.

Source: Google Trends rising searches. Updated 17 Sep 2026, 11:16 UTC.