When did "hair shirt" start trending?

Google Trends first listed it as a rising search on 3 November 2022 in the US, the United Kingdom, Canada, Australia. It has been recorded 20 times since, peaking at 450% on 14 January 2026.

Where is "hair shirt" rising right now?

Nowhere in the last 24 hours. It was last seen rising on 25 June 2026 (US, GB, CA, AU).

How does this year compare with last year?

Over the same 90 days in previous years its best daily growth was 70% in 2024, against 40% in the last 90 days — a recurring window worth planning for.

How many people search for "hair shirt"?

Google Ads counted an average of 12,100 searches a month over the year to Jul 2026, peaking at 22,200 in Jul 2024. Demand holds up across the year.

Can I put "hair shirt" on a shirt or a listing?

It is a generic product term, so the trademark risk is low; the design itself has to be the reason to buy.

Is it a good keyword for print-on-demand designs?

It passes the print-on-demand filter (people search for it together with shirts); 1 related rising searches about "hair" are listed below. Check the trademark status of any brand or name in the phrase before using it on a listing.

hair shirt

Google Trends rising search · first seen 3 Nov 2022

"hair shirt" is a search that Google Trends flagged as rising among people searching for shirts, first seen on 3 Nov 2022 in the US, the United Kingdom, Canada and Australia. It has been recorded 20 times since; its biggest jump was 450% on 14 Jan 2026. It was last seen rising on 25 Jun 2026.

👕 shirt POD Generic product

First seen: 3 Nov 2022; 3 years ago
Last seen: 25 Jun 2026; 2 months ago
Times recorded: 20; 10 window/country combos
Peak: 450%; 14 Jan 2026
Countries: 🇺🇸 🇬🇧 🇨🇦 🇦🇺; US, GB, CA, AU
Windows: 1H · 4H · 1D · 30D; ever rising in

Right now (last 24 hours)

Not in any rising list in the last 24 hours. Last seen 2 months ago.

Last 90 daysLast 24 months

Highest growth recorded each day, across every window and country.Highest growth recorded in each month.

Same period in 2024

23 Jun 2024 – 20 Sep 2024 · peak 70%

Tracking coverage has grown over the years (more niches, countries and time windows), so earlier years can under-count.

Search demand by month

Google Ads · data through Jul 2026

Demand holds up year-round: around 12,100 searches a month, at its best 22,200 in Jul 2024.

~12,100 searches/month on average Ad competition: Low

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FAQ

When did "hair shirt" start trending?: Google Trends first listed it as a rising search on 3 November 2022 in the US, the United Kingdom, Canada, Australia. It has been recorded 20 times since, peaking at 450% on 14 January 2026.
Where is "hair shirt" rising right now?: Nowhere in the last 24 hours. It was last seen rising on 25 June 2026 (US, GB, CA, AU).
How does this year compare with last year?: Over the same 90 days in previous years its best daily growth was 70% in 2024, against 40% in the last 90 days — a recurring window worth planning for.
How many people search for "hair shirt"?: Google Ads counted an average of 12,100 searches a month over the year to Jul 2026, peaking at 22,200 in Jul 2024. Demand holds up across the year.
Can I put "hair shirt" on a shirt or a listing?: It is a generic product term, so the trademark risk is low; the design itself has to be the reason to buy.
Is it a good keyword for print-on-demand designs?: It passes the print-on-demand filter (people search for it together with shirts); 1 related rising searches about "hair" are listed below. Check the trademark status of any brand or name in the phrase before using it on a listing.

Source: Google Trends rising searches. Updated 20 Sep 2026, 12:12 UTC.