Google Trends rising search · first seen 28 Aug 2023
"h and m sweatshirt" is a search that Google Trends flagged as rising among people searching for sweatshirts, first seen on 28 Aug 2023 in the US, the United Kingdom, Canada and Australia. It has been recorded 24 times since; its biggest jump was 37,300% on 24 Aug 2024 — a Breakout, Google's label for growth above 5,000%. It was last seen rising on 15 Oct 2026.
Tracking coverage has grown over the years (more niches, countries and time windows), so earlier years can under-count.
Search demand by month
Google Ads · data through Sep 2026
Searches peak in October–December — 60,500 a month at the top against ~9,175 in May, the quietest month. To catch the season, listings should be live by August.
Why it is trending, trademark risk, 10 design angles and keywords. Opens your own ChatGPT, Claude or Perplexity with the data and a ready-made brief — nothing is sent from this site.
Google Trends first listed it as a rising search on 28 August 2023 in the US, the United Kingdom, Canada, Australia. It has been recorded 24 times since, peaking at 37,300% on 24 August 2024.
Where is "h and m sweatshirt" rising right now?
Nowhere in the last 24 hours. It was last seen rising on 15 October 2026 (US, GB, CA, AU).
How does this year compare with last year?
Over the same 90 days in previous years its best daily growth was 37,300% in 2024, against 80% in the last 90 days — a recurring window worth planning for.
How many people search for "h and m sweatshirt"?
Google Ads counted an average of 18,100 searches a month over the year to Sep 2026, peaking at 60,500 in Nov 2022. Demand is seasonal — plan for October–December and have listings live by August.
Can I put "h and m sweatshirt" on a shirt or a listing?
Probably not as written: the phrase names a brand, so a listing that uses the brand name risks a takedown. Design around the style or the topic people want, not the name.
Is it a good keyword for print-on-demand designs?
It passes the print-on-demand filter (people search for it together with sweatshirts). Check the trademark status of any brand or name in the phrase before using it on a listing.
Source: Google Trends rising searches. Updated 30 Oct 2026, 18:16 UTC.