When did "button down shirt" start trending?

Google Trends first listed it as a rising search on 2 November 2022 in the US, the United Kingdom, Canada, Australia, Germany. It has been recorded 134 times since, peaking at 127,350% on 13 October 2024.

Where is "button down shirt" rising right now?

In the last 24 hours it appeared in the Past 90 days window for Germany, with a best growth of 170%.

How does this year compare with last year?

Over the same 90 days in previous years its best daily growth was 40,950% in 2025, 25,950% in 2024, against 250% in the last 90 days — a recurring window worth planning for.

How many people search for "button down shirt"?

Google Ads counted an average of 74,000 searches a month over the year to Jul 2026, peaking at 90,500 in May 2026. Demand holds up across the year.

Can I put "button down shirt" on a shirt or a listing?

It is a generic product term, so the trademark risk is low; the design itself has to be the reason to buy.

Is it a good keyword for print-on-demand designs?

It passes the print-on-demand filter (people search for it together with shirts); 7 related rising searches about "button" are listed below. Check the trademark status of any brand or name in the phrase before using it on a listing.

button down shirt

Google Trends rising search · first seen 2 Nov 2022

"button down shirt" is a search that Google Trends flagged as rising among people searching for shirts, first seen on 2 Nov 2022 in the US, the United Kingdom, Canada, Australia and Germany. It has been recorded 134 times since; its biggest jump was 127,350% on 13 Oct 2024 — a Breakout, Google's label for growth above 5,000%. Right now it is rising in the Past 90 days window in Germany.

👕 shirt POD Generic product

First seen: 2 Nov 2022; 3 years ago
Last seen: 19 Sep 2026; 19 Sep 00:01 UTC
Times recorded: 134; 26 window/country combos
Peak: 127,350%; 13 Oct 2024
Countries: 🇺🇸 🇬🇧 🇨🇦 🇦🇺 🇩🇪; US, GB, CA, AU, DE
Windows: 1H · 4H · 1D · 7D · 30D · 90D · 12M · 5Y; ever rising in

Right now (last 24 hours)

90D 🇩🇪 Germany best 170%

Last 90 daysLast 24 months

Highest growth recorded each day, across every window and country.Highest growth recorded in each month.

Same period in 2025

22 Jun 2025 – 19 Sep 2025 · peak 40,950%

Same period in 2024

22 Jun 2024 – 19 Sep 2024 · peak 25,950%

Tracking coverage has grown over the years (more niches, countries and time windows), so earlier years can under-count.

Search demand by month

Google Ads · data through Jul 2026

Demand holds up year-round: around 74,000 searches a month, at its best 90,500 in May 2026.

~74,000 searches/month on average Ad competition: High

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FAQ

When did "button down shirt" start trending?: Google Trends first listed it as a rising search on 2 November 2022 in the US, the United Kingdom, Canada, Australia, Germany. It has been recorded 134 times since, peaking at 127,350% on 13 October 2024.
Where is "button down shirt" rising right now?: In the last 24 hours it appeared in the Past 90 days window for Germany, with a best growth of 170%.
How does this year compare with last year?: Over the same 90 days in previous years its best daily growth was 40,950% in 2025, 25,950% in 2024, against 250% in the last 90 days — a recurring window worth planning for.
How many people search for "button down shirt"?: Google Ads counted an average of 74,000 searches a month over the year to Jul 2026, peaking at 90,500 in May 2026. Demand holds up across the year.
Can I put "button down shirt" on a shirt or a listing?: It is a generic product term, so the trademark risk is low; the design itself has to be the reason to buy.
Is it a good keyword for print-on-demand designs?: It passes the print-on-demand filter (people search for it together with shirts); 7 related rising searches about "button" are listed below. Check the trademark status of any brand or name in the phrase before using it on a listing.

Source: Google Trends rising searches. Updated 19 Sep 2026, 08:30 UTC.