Google Trends rising search · first seen 12 Aug 2023
"borg sweatshirt" is a search that Google Trends flagged as rising among people searching for sweatshirts, first seen on 12 Aug 2023 in the United Kingdom. It has been recorded 47 times since; its biggest jump was 35,300% on 17 Sep 2026 — a Breakout, Google's label for growth above 5,000%. It was last seen rising on 9 Oct 2026.
Tracking coverage has grown over the years (more niches, countries and time windows), so earlier years can under-count.
Search demand by month
Google Ads · data through Aug 2026
Searches peak in October–December — 1,600 a month at the top against ~103 in June, the quietest month. To catch the season, listings should be live by August.
Why it is trending, trademark risk, 10 design angles and keywords. Opens your own ChatGPT, Claude or Perplexity with the data and a ready-made brief — nothing is sent from this site.
Google Trends first listed it as a rising search on 12 August 2023 in the United Kingdom. It has been recorded 47 times since, peaking at 35,300% on 17 September 2026.
Where is "borg sweatshirt" rising right now?
Nowhere in the last 24 hours. It was last seen rising on 9 October 2026 (GB).
How does this year compare with last year?
Over the same 90 days in previous years its best daily growth was 20,600% in 2024, against 35,300% in the last 90 days — a recurring window worth planning for.
How many people search for "borg sweatshirt"?
Google Ads counted an average of 210 searches a month over the year to Aug 2026, peaking at 1,600 in Dec 2022. Demand is seasonal — plan for October–December and have listings live by August.
Can I put "borg sweatshirt" on a shirt or a listing?
Probably not as written: the phrase names a brand, so a listing that uses the brand name risks a takedown. Design around the style or the topic people want, not the name.
Is it a good keyword for print-on-demand designs?
It passes the print-on-demand filter (people search for it together with sweatshirts); 1 related rising searches about "borg" are listed below. Check the trademark status of any brand or name in the phrase before using it on a listing.
Source: Google Trends rising searches. Updated 30 Oct 2026, 15:56 UTC.