When did "big brother sweatshirt" start trending?

Google Trends first listed it as a rising search on 26 September 2023 in the US, the United Kingdom, Canada, Australia. It has been recorded 177 times since, peaking at 37,300% on 16 September 2024.

Where is "big brother sweatshirt" rising right now?

Nowhere in the last 24 hours. It was last seen rising on 5 September 2026 (US, GB, CA, AU).

How does this year compare with last year?

Over the same 90 days in previous years its best daily growth was 33,700% in 2024, against 21,300% in the last 90 days — a recurring window worth planning for.

How many people search for "big brother sweatshirt"?

Google Ads counted an average of 1,600 searches a month over the year to Jul 2024, peaking at 3,600 in Jan 2024. Demand is seasonal — plan for November–January and have listings live by September.

Can I put "big brother sweatshirt" on a shirt or a listing?

It is a topic search, but the phrase names a person, team, character, title or brand: a design about it needs their permission, and a listing that uses the name risks a takedown. Design around the theme people want and keep the wording your own.

Is it a good keyword for print-on-demand designs?

It passes the print-on-demand filter (people search for it together with sweatshirts); 8 related rising searches about "big" are listed below. Check the trademark status of any brand or name in the phrase before using it on a listing.

big brother sweatshirt

Google Trends rising search · first seen 26 Sep 2023

"big brother sweatshirt" is a search that Google Trends flagged as rising among people searching for sweatshirts, first seen on 26 Sep 2023 in the US, the United Kingdom, Canada and Australia. It has been recorded 177 times since; its biggest jump was 37,300% on 16 Sep 2024 — a Breakout, Google's label for growth above 5,000%. It was last seen rising on 5 Sep 2026.

🧥 sweatshirt POD Design topic ⚠️ Needs a licence

First seen: 26 Sep 2023; 2 years ago
Last seen: 5 Sep 2026; 2 days ago
Times recorded: 177; 13 window/country combos
Peak: 37,300%; 16 Sep 2024
Countries: 🇺🇸 🇬🇧 🇨🇦 🇦🇺; US, GB, CA, AU
Windows: 1H · 4H · 1D · 7D · 30D · 90D; ever rising in

Right now (last 24 hours)

Not in any rising list in the last 24 hours. Last seen 2 days ago.

Last 90 daysLast 24 months

Highest growth recorded each day, across every window and country.Highest growth recorded in each month.

Same period in 2024

10 Jun 2024 – 7 Sep 2024 · peak 33,700%

Tracking coverage has grown over the years (more niches, countries and time windows), so earlier years can under-count.

Search demand by month

Google Ads · data through Jul 2024

Searches peak in November–January — 3,600 a month at the top against ~390 in June, the quietest month. To catch the season, listings should be live by September.

~1,600 searches/month on average Ad competition: High

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FAQ

When did "big brother sweatshirt" start trending?: Google Trends first listed it as a rising search on 26 September 2023 in the US, the United Kingdom, Canada, Australia. It has been recorded 177 times since, peaking at 37,300% on 16 September 2024.
Where is "big brother sweatshirt" rising right now?: Nowhere in the last 24 hours. It was last seen rising on 5 September 2026 (US, GB, CA, AU).
How does this year compare with last year?: Over the same 90 days in previous years its best daily growth was 33,700% in 2024, against 21,300% in the last 90 days — a recurring window worth planning for.
How many people search for "big brother sweatshirt"?: Google Ads counted an average of 1,600 searches a month over the year to Jul 2024, peaking at 3,600 in Jan 2024. Demand is seasonal — plan for November–January and have listings live by September.
Can I put "big brother sweatshirt" on a shirt or a listing?: It is a topic search, but the phrase names a person, team, character, title or brand: a design about it needs their permission, and a listing that uses the name risks a takedown. Design around the theme people want and keep the wording your own.
Is it a good keyword for print-on-demand designs?: It passes the print-on-demand filter (people search for it together with sweatshirts); 8 related rising searches about "big" are listed below. Check the trademark status of any brand or name in the phrase before using it on a listing.

Source: Google Trends rising searches. Updated 7 Sep 2026, 13:01 UTC.