When did "athleta sweatshirt" start trending?

Google Trends first listed it as a rising search on 24 August 2023 in the US, the United Kingdom, Canada. It has been recorded 45 times since, peaking at 57,700% on 2 January 2025.

Where is "athleta sweatshirt" rising right now?

Nowhere in the last 24 hours. It was last seen rising on 4 October 2026 (US, GB, CA).

How does this year compare with last year?

Over the same 90 days in previous years its best daily growth was 34,350% in 2024, against 27,350% in the last 90 days — a recurring window worth planning for.

How many people search for "athleta sweatshirt"?

Google Ads counted an average of 1,900 searches a month over the year to Aug 2026, peaking at 5,400 in Dec 2023. Demand holds up across the year.

Can I put "athleta sweatshirt" on a shirt or a listing?

Probably not as written: the phrase names a brand, so a listing that uses the brand name risks a takedown. Design around the style or the topic people want, not the name.

Is it a good keyword for print-on-demand designs?

It passes the print-on-demand filter (people search for it together with sweatshirts). Check the trademark status of any brand or name in the phrase before using it on a listing.

athleta sweatshirt

Google Trends rising search · first seen 24 Aug 2023

"athleta sweatshirt" is a search that Google Trends flagged as rising among people searching for sweatshirts, first seen on 24 Aug 2023 in the US, the United Kingdom and Canada. It has been recorded 45 times since; its biggest jump was 57,700% on 2 Jan 2025 — a Breakout, Google's label for growth above 5,000%. It was last seen rising on 4 Oct 2026.

🧥 sweatshirt POD Brand + product

First seen: 24 Aug 2023; 3 years ago
Last seen: 4 Oct 2026; 3 weeks ago
Times recorded: 45; 8 window/country combos
Peak: 57,700%; 2 Jan 2025
Countries: 🇺🇸 🇬🇧 🇨🇦; US, GB, CA
Windows: 1H · 4H · 1D · 7D · 30D · 90D; ever rising in

Right now (last 24 hours)

Not in any rising list in the last 24 hours. Last seen 3 weeks ago.

Last 90 daysLast 24 months

Highest growth recorded each day, across every window and country.Highest growth recorded in each month.

Same period in 2024

3 Aug 2024 – 31 Oct 2024 · peak 34,350%

Tracking coverage has grown over the years (more niches, countries and time windows), so earlier years can under-count.

Search demand by month

Google Ads · data through Aug 2026

Demand holds up year-round: around 1,900 searches a month, at its best 5,400 in Dec 2023.

~1,900 searches/month on average Ad competition: High

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FAQ

When did "athleta sweatshirt" start trending?: Google Trends first listed it as a rising search on 24 August 2023 in the US, the United Kingdom, Canada. It has been recorded 45 times since, peaking at 57,700% on 2 January 2025.
Where is "athleta sweatshirt" rising right now?: Nowhere in the last 24 hours. It was last seen rising on 4 October 2026 (US, GB, CA).
How does this year compare with last year?: Over the same 90 days in previous years its best daily growth was 34,350% in 2024, against 27,350% in the last 90 days — a recurring window worth planning for.
How many people search for "athleta sweatshirt"?: Google Ads counted an average of 1,900 searches a month over the year to Aug 2026, peaking at 5,400 in Dec 2023. Demand holds up across the year.
Can I put "athleta sweatshirt" on a shirt or a listing?: Probably not as written: the phrase names a brand, so a listing that uses the brand name risks a takedown. Design around the style or the topic people want, not the name.
Is it a good keyword for print-on-demand designs?: It passes the print-on-demand filter (people search for it together with sweatshirts). Check the trademark status of any brand or name in the phrase before using it on a listing.

Source: Google Trends rising searches. Updated 31 Oct 2026, 17:28 UTC.