Google Trends rising search · first seen 1 Sep 2023
"r u ok shirt" is a search that Google Trends flagged as rising among people searching for shirts, first seen on 1 Sep 2023 in Australia. It has been recorded 143 times since; its biggest jump was 137,050% on 11 Sep 2024 — a Breakout, Google's label for growth above 5,000%. Right now it is rising in the Past day window in Australia.
Tracking coverage has grown over the years (more niches, countries and time windows), so earlier years can under-count.
Search demand by month
Google Ads · data through Jul 2024
Searches peak in September — 2,900 a month at the top against ~40 in December, the quietest month. To catch the season, listings should be live by July.
Why it is trending, trademark risk, 10 design angles and keywords. Opens your own ChatGPT, Claude or Perplexity with the data and a ready-made brief — nothing is sent from this site.
Google Trends first listed it as a rising search on 1 September 2023 in Australia. It has been recorded 143 times since, peaking at 137,050% on 11 September 2024.
Where is "r u ok shirt" rising right now?
In the last 24 hours it appeared in the Past day window for Australia, with a best growth of 60%.
How does this year compare with last year?
Over the same 90 days in previous years its best daily growth was 650% in 2024, against 180% in the last 90 days — a recurring window worth planning for.
How many people search for "r u ok shirt"?
Google Ads counted an average of 320 searches a month over the year to Jul 2024, peaking at 2,900 in Sep 2023. Demand is seasonal — plan for September and have listings live by July.
Can I put "r u ok shirt" on a shirt or a listing?
Yes — it is a topic search with no person, team, character, title or brand in it, the kind print-on-demand designs are made of. Anyone may design for it; keep the wording your own.
Is it a good keyword for print-on-demand designs?
It passes the print-on-demand filter (people search for it together with shirts). Check the trademark status of any brand or name in the phrase before using it on a listing.
Source: Google Trends rising searches. Updated 2 Sep 2026, 12:36 UTC.